June, Costa Brava, restaurant with sea views. García and his family have reserved a table to enjoy a delicious paella, This place is famous for the quality of its rice dishes. The waiter takes their drink order and brings them the menu. They decide on the "senyoret" paella, the one that comes with peeled seafood. The price per person is 30 euros, and the wait is about 30 minutes.
When ordering it, García shows off his negotiation skills:
“"Excuse me, my son doesn't like mussels, so please only put half."”
“"The prawns end up being nothing, take away the prawns and give us more shrimp."”
“My wife had an allergic reaction to clams last summer; just in case, it’s best not to serve clams.”
“Besides, we come for the seafood, you can save yourself the peas, because nobody likes them anyway.”
“"Oh, and we're in a hurry! There's no need to make homemade stock, just use store-bought, you won't notice that much of a difference in the end."”
“"With all this, I'm doing you a favor, the paella will be cheaper for you, you'll let us have it for €20 per person, okay? And quickly.".
García went to taste one of the best paellas in the area, but in the end, he ends up ordering rice with prawns, a couple of mussels and bottled broth. If the restaurant were to heed his requests, García, after eating his "paella", would probably think: well, it's not all that great, I was expecting something tastier.
«Most people know what ingredients are in paella, but not what ingredients are in a good SEO strategy.«
This is obviously an exaggeration, but it serves to illustrate that sometimes clients ask for SEO services, but only after removing the parts they don't understand, don't consider relevant, or believe are too expensive. There are "Garcías" everywhere; it's just that Most people know what ingredients go into paella, but not what ingredients go into a good [pork] SEO strategy. Removing individual items from a complete budget often results in a final product that is not as expected.
To use another analogy, we can switch from the food topic to the topic of dating. Imagine that González comes up to you and says,“I want to flirt, tell me exactly what I have to do”But it's not that simple.
Do you want a partner, an open relationship, a one-night stand, lots of dates at any time of day…? The first thing is define the objectives.
What resources do you have at your disposal? Are you already on a dating app? Do you have good, up-to-date photos? Have you crafted a realistic profile? This would be the equivalent of a prior audit of your online presence.
After the match, Are you interesting? Or are you one of those people who just send a "Hi, how are you?" We'd have to see. Your metrics, website usability, bounce rate, and other indicators. Many of them are of no use to you. matches if later, for example, you feel too lazy to keep chatting.
And once you meet in person, what then? There are many options: you can use your conversation skills, choose an interesting location for the date, opt for a specific type of clothing, highlight your physical attributes… And everything helps, of course. Well, it's the same with positioning: there is the Technical SEO, Semantic SEO, link building... and here too, everything counts!
As you can see, the request to "want to flirt," which seems very clear and simple, can be approached in many ways. Just like your online presence.
Wanting to appear on the first page of Google with a poor SEO strategy is How can you expect to succeed on Tinder with a photo of yourself with a garbage bag on your head?. Exactly the same.
Leaving aside the humorous comparisons in this post, all that remains is for me to encourage you to Don't be like García or González, Seek advice from professionals, value their points of view and proposals, trust their experience and follow their instructions. The paella and the flirting will surely improve.
