SEO Consulting and Audits

SEO consulting and auditing are key processes for improving a website's visibility in traditional search engines and LLMs, increasing organic traffic.

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SEO challenges and obstacles

Do you feel like your website has hit a glass ceiling you can't seem to break through? Many B2B and e-commerce businesses invest constant resources in SEO, but see their organic traffic stagnate or, worse, drop after an algorithm update or a poorly managed migration.

The problem is often a fragmented strategy or an over-reliance on automated audits that don't understand your business model. This technical uncertainty leads to missed sales opportunities compared to more agile competitors and a constant fear that an incorrect technical decision will compromise the visibility you've worked so hard to build.

Comprehensive diagnosis and strategic roadmap

My SEO consulting and auditing service offers a comprehensive diagnostic designed to unlock real growth for your business. Using a methodology honed over 20 years, I conduct a 360° analysis that goes far beyond a simple list of technical errors. I assess your website's technical health, the semantic relevance of your content, and the strength of your authority profile, always with profitability in mind.

I don't deliver generic documents; my final product is a strategic roadmap prioritized by impact and ease of implementation, tailored to your internal resources. Whether it's to solve complex indexing problems, plan a secure international migration, or redefine your lead generation strategy, I provide the clarity you need to take control of your results. My approach ensures that every technical recommendation is aligned with your short- and long-term revenue goals.

Why choose me to audit your strategy?

  • 20 years of real experience: I have audited and corrected strategies for top international brands, but I have also helped small local businesses grow and consolidate.
  • Focus on business, not just SEO: I prioritize actions that generate sales and qualified leads, avoiding vanity metrics that do not provide a return.
  • Senior Methodology: I apply expert criteria to identify "quick wins" and strategic pillars that guarantee sustainable growth.
  • Critical Processes Specialist: I have extensive experience in complex migrations and recovering penalties from Google updates.
  • AI-powered SEO: I integrate the use of LLMs, automation, and Artificial Intelligence to accelerate the analysis of massive data and the optimization of technical and semantic processes.
  • Data-Driven Methodology: I don't base my recommendations on intuition; every point in my strategic roadmap is backed by a rigorous analysis of your Analytics and Search Console data.

In-depth Technical and Semantic Audit

I perform a massive data extraction and a thorough technical analysis to detect indexing, crawling, and architectural errors that are hindering your visibility. I don't use automated reports; I manually evaluate the relevance of your content and the strength of your authority profile against your actual competitors.

Business Analysis and Opportunity Identification:

I connect the technical findings with your acquisition goals, identifying market gaps and niche opportunities where your brand can dominate. This phase allows you to filter out the technical noise and focus exclusively on the actions that will have a direct impact on your monthly revenue.

Delivery of the Prioritized Strategic Roadmap

I translate the diagnosis into a clear, detailed action plan, prioritized by level of impact and technical difficulty of implementation. This document serves as a master guide for your development and marketing teams, ensuring everyone knows exactly what steps to take to achieve success.

Technical Support and Change Validation

I oversee the implementation of recommendations, resolving programming questions and validating that each change is executed correctly according to senior standards. My work concludes when the strategy becomes a technical reality, ensuring that the improvements translate into measurable traffic growth.

Customer reviews

Mandala Creative Studio
Mandala Creative Studio
We are very satisfied with Paolo Dossena's SEO optimization work for our marketing agency, Mandala Creative Studio. His professionalism, efficiency, and in-depth knowledge of web positioning are generating excellent results. Furthermore, his friendly and approachable manner ensures smooth and effective communication. We wholeheartedly recommend his services.
Blanca Draper Mallen
Blanca Draper Mallen
It has been a pleasure working with and learning from Paolo. He is an excellent SEO professional and has perfectly demonstrated this by making Groupalia a more optimized e-commerce site through the creation of strategic content tailored to each of Groupalia's pages, with the goal of generating more traffic on both web and mobile devices. Throughout our collaboration, he has helped me to best implement SEO in my designs, making them much more usable and flexible, and thus achieving a significantly higher conversion rate.
Jac Van Ommen
Jac Van Ommen
Although Paolo only worked as SEO manager for a short time, we greatly appreciate his contributions to our company. He is highly skilled in SEO and leading a team of consultants, and he was very adept at managing client expectations. In addition to his professional abilities, he is a warm, humorous, and creative person. It was Paolo's own decision to take the next step in his career. We wish him all the best!
Susana
Susana
I'm very happy with the service provided by Paolo. Hiring him as our SEO consultant in Barcelona was the right decision. He's attentive, efficient, and provides excellent customer service. He finds solutions for all the problems we've encountered due to having a rather outdated website. I definitely recommend him.
Elias Ferreres
Elias Ferreres
Paolo has been our SEO consultant for over a year now, and everything has been fantastic. We've seen a huge increase in website traffic and have been growing steadily. Highly recommended.
Ricardo Pérez
Ricardo Pérez
Paolo is incredibly professional, delivering high-quality work that gets results. He's also quick to respond and always there to help whenever you have a question.
Gonzalo Molina
Gonzalo Molina
Professional with extensive experience in online marketing consulting, specializing in SEO, PPC and social media.
Agnese Miselli
Agnese Miselli
I had the opportunity and good fortune to work with Paolo at two companies (Floraqueen and Leadtech). He is an excellent professional with a wealth of knowledge and a great passion for SEO. He is always up-to-date on the latest developments and readily available to share his expertise and apply it in every way.
Rafael Ruiz
Rafael Ruiz
Organized, results-oriented, and creative. These are highly valued qualities for any professional today, but the most valuable, and something Paolo excels at, is emotional intelligence. He knows how to manage a team and make them feel valued, which is reflected in their productivity. On the operational side, his experience and resume speak for themselves: high-quality online marketing.
Victor Fernandez
Victor Fernandez
Working with Paolo was great. He has a deep understanding of SEO and SEM techniques and strategies. His professional skills are complemented by his excellent attitude and teamwork abilities.
Dovidena del Campo
Dovidena del Campo
Working with Paolo has been a true pleasure: he's kind, intelligent, and above all, highly professional. His knowledge of organic search engine optimization is extensive, and he has helped me on numerous occasions to optimize my social media presence. Paolo understands the importance of the relationship between SEO and social media, and he has consistently demonstrated this to me with a constructive attitude on every project we've collaborated on.
Davide Nicolucci
Davide Nicolucci
Paolo is highly competent and professional, possessing a wide range of SEO skills and knowledge. I've worked with him on various projects to achieve optimal SEO and social media results, learning a great deal in a relatively short time. He's full of practical advice and insights. Furthermore, he's very pleasant and easy to work with. Thank you.
Victor Lopez
Victor Lopez
We shared tasks between the SEO and technical departments. I have to say he was very easy to work with because he had technical knowledge, and when it came to applying SEO techniques, his expertise in certain areas beyond SEO was invaluable to us. Furthermore, many of these SEO techniques were focused on increasing website traffic and, therefore, having a positive impact on conversions.
César Solaz
César Solaz
With his extensive knowledge of online marketing and e-commerce, Paolo's SEO management for Groupalia has had a considerable impact on the business. It's not easy to find a professional with his same balance of technical and business expertise.
Jesus Carpintero
Jesus Carpintero
Working with Paolo is fantastic. Through his collaboration, I discovered a highly experienced individual with a deep understanding of integrating SEO and IT solutions. Paolo is an excellent technical SEO specialist capable of handling even the most demanding projects. He consistently demonstrates solid expertise across multiple areas. If you ever need someone who performs under pressure, delivers flawless results, and consistently performs well, Paolo is your man!
Xavi López Puig
Xavi López Puig
Paolo has given us the precise and necessary guidance to give Groupalia mobile a real boost with organic positioning, both for our mSite (SEO) and for our apps (ASO - App Store Optimization). He's always up-to-date on SEO strategies and on top of that, he continuously monitors and evaluates results.
Martin Gonzalez Vazquez
Martin Gonzalez Vazquez
Paolo is a highly professional, goal-oriented individual with excellent communication skills. His in-depth knowledge and expertise in SEO strategies make him a very well-rounded SEO specialist. During our time together at Mecalux, he was proactive, friendly, an excellent colleague, and a great team player.
Michael Freeman
Michael Freeman
Paolo is an SEO expert with a lot of energy and enthusiasm. He's up-to-date on the latest trends in the search marketing market and has great ideas on how to build and strengthen any company's search engine presence.
Ricard Menor
Ricard Menor
Paolo perfectly balances technical and content SEO. He stands out for his autonomy, consistency, and proactive approach to difficult challenges. He is trilingual (Italian, Spanish, and English) and an invaluable collaborator. After working together at Budgetplaces, I continue to rely on him for my projects because of his approachability and professionalism.
Erik González Larsson
Erik González Larsson
Paolo has a highly technical SEO background and a thorough understanding of all aspects of web positioning, both on-page and off-page. He also knows how to focus on what's truly important, organizing tasks effectively to concentrate on the core business objectives.
Fernando Constantino
Fernando Constantino
During my time working with Paolo at BudgetPlaces, I saw him as a highly qualified professional who also fostered a positive team environment. In the following years, Paolo's expertise in SEO made him a professional I would recommend for any online marketing management position, particularly in SEO, for medium-sized or large companies.
Tharien Pieterse
Tharien Pieterse
In just four months working together, Paolo stood out for his innovation, teamwork, and passion for SEO. His approach goes beyond the technical aspects: he seamlessly integrates SEO with content, social media, and affiliate marketing. He's the ideal specialist if you're looking for someone who can collaborate closely with other marketing and creative departments.

Frequently Asked Questions

What differentiates your audit from one performed by an automated tool?

The tools point to superficial technical symptoms; I diagnose root causes based on the context of your business. My experience allows me to filter out the noise and focus exclusively on the changes that truly move the needle on your revenue.

You will receive a detailed report with a situation analysis and a prioritized action plan. This document is designed to be actionable, with clear instructions for your development or content teams.

Yes, my consulting includes a technical support phase. I make sure to answer your programmers' or writers' questions so that the strategy translates into real and effective changes on the website.

Depending on the size of the site, the process typically takes between 3 and 4 weeks. This timeframe ensures a thorough analysis and the creation of a fully customized strategy.

I specialize in multi-language strategies, optimizing organic presence across the Spanish, Italian, and English-speaking markets.

Request your strategic audit today

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