External SEO Director

Delegate your company's organic positioning to a senior consultant, benefiting from experience and flexibility without fixed hiring costs.

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Is your SEO strategy stalled due to a lack of senior vision?

Do you have a junior team without direction? Many companies have highly talented in-house marketing teams, but lack senior strategic leadership to connect SEO with business objectives. This lack of technical leadership often results in junior teams performing tasks without a clear direction, creating a sense of stagnation where traffic doesn't take off and the investment doesn't offer a clear return.

Furthermore, the cost of hiring a full-time Head of SEO is often prohibitive or unnecessary for the organization's current stage. Without that expert perspective, your company risks a reactive strategy, risky technical migrations, and a loss of competitiveness against rivals who do have a professional roadmap.

Integrated strategic leadership

I act as your SEO manager, integrating into your structure to define the roadmap, lead the team, and report directly to management.

My external SEO director service offers you the leadership of a professional with 20 years of experience without the fixed costs and rigidity of a full-time contract. I integrate seamlessly into your organization as a team member to transform SEO from a tactical channel into a predictable and profitable growth engine.

My work begins with defining a strategic roadmap aligned with your revenue objectives, eliminating improvisation in execution. I take responsibility for leading your internal team or external providers, mentoring junior staff, and ensuring that every technical action has a real impact on the business. I act as the necessary bridge between the technical team and management, translating complex metrics into clear business reports. 

With my leadership, your company regains control over its organic acquisition, guaranteeing quality processes, rigor in decision-making, and an expert vision that anticipates changes in Google's algorithm.

Why hire me?

  • High-level seniority with no fixed costs: You get the strategic vision of a profile with almost 20 years of experience for a fraction of the cost of a full-time hire.
  • 100% Business Approach: My methodology doesn't just focus on traffic, but on acquiring qualified leads and achieving a real return on investment for your company.
  • Leadership and mentoring: I act as the guide your junior team needs, establishing professional work processes and raising their level of execution.
  • Experience with leading brands: My career includes managing digital acquisition in leading companies in both B2B and B2C sectors.
  • Comprehensive strategic vision: I combine advanced technical SEO with data analytics and AI automation to accelerate your results.
  • Expert in international markets: I facilitate your expansion thanks to my native command of the Italian market and my extensive experience in the Spanish digital ecosystem.

Strategic diagnosis and onboarding

I integrate myself into your organizational structure to fully understand your business objectives, internal processes, and current team talent. I analyze the history of actions and tools to identify technical roadblocks hindering organic growth, establishing a solid foundation for collaboration.

Definition of business roadmap and OKRs

I design a prioritized strategic roadmap, translating technical needs into measurable objectives or OKRs aligned with your revenue. This plan eliminates tactical improvisation, ensuring that every effort from the SEO, content, or IT team is focused on driving results.

Team management and technical leadership

I serve as a strategic leader, overseeing the daily execution of your employees or external suppliers to ensure the highest technical quality. I mentor junior staff and coordinate the necessary resources, acting as the expert link between technical execution and management expectations.

Impact analysis and continuous optimization

I establish an advanced reporting system to monitor progress and adjust the strategy based on actual data performance. My management approach doesn't stop at implementation; I pursue continuous process improvement to scale results and maximize your profitability.

Customer reviews

Mandala Creative Studio
Mandala Creative Studio
We are very satisfied with Paolo Dossena's SEO optimization work for our marketing agency, Mandala Creative Studio. His professionalism, efficiency, and in-depth knowledge of web positioning are generating excellent results. Furthermore, his friendly and approachable manner ensures smooth and effective communication. We wholeheartedly recommend his services.
Susana
Susana
I'm very happy with the service provided by Paolo. Hiring him as our SEO consultant in Barcelona was the right decision. He's attentive, efficient, and provides excellent customer service. He finds solutions for all the problems we've encountered due to having a rather outdated website. I definitely recommend him.
Elias Ferreres
Elias Ferreres
Paolo has been our SEO consultant for over a year now, and everything has been fantastic. We've seen a huge increase in website traffic and have been growing steadily. Highly recommended.
Ricardo Pérez
Ricardo Pérez
Paolo is incredibly professional, delivering high-quality work that gets results. He's also quick to respond and always there to help whenever you have a question.
Gonzalo Molina
Gonzalo Molina
Professional with extensive experience in online marketing consulting, specializing in SEO, PPC and social media.
Agnese Miselli
Agnese Miselli
I had the opportunity and good fortune to work with Paolo at two companies (Floraqueen and Leadtech). He is an excellent professional with a wealth of knowledge and a great passion for SEO. He is always up-to-date on the latest developments and readily available to share his expertise and apply it in every way.
Rafael Ruiz
Rafael Ruiz
Organized, results-oriented, and creative. These are highly valued qualities for any professional today, but the most valuable, and something Paolo excels at, is emotional intelligence. He knows how to manage a team and make them feel valued, which is reflected in their productivity. On the operational side, his experience and resume speak for themselves: high-quality online marketing.
Victor Fernandez
Victor Fernandez
Working with Paolo was great. He has a deep understanding of SEO and SEM techniques and strategies. His professional skills are complemented by his excellent attitude and teamwork abilities.
Dovidena del Campo
Dovidena del Campo
Working with Paolo has been a true pleasure: he's kind, intelligent, and above all, highly professional. His knowledge of organic search engine optimization is extensive, and he has helped me on numerous occasions to optimize my social media presence. Paolo understands the importance of the relationship between SEO and social media, and he has consistently demonstrated this to me with a constructive attitude on every project we've collaborated on.
Davide Nicolucci
Davide Nicolucci
Paolo is highly competent and professional, possessing a wide range of SEO skills and knowledge. I've worked with him on various projects to achieve optimal SEO and social media results, learning a great deal in a relatively short time. He's full of practical advice and insights. Furthermore, he's very pleasant and easy to work with. Thank you.
Victor Lopez
Victor Lopez
We shared tasks between the SEO and technical departments. I have to say he was very easy to work with because he had technical knowledge, and when it came to applying SEO techniques, his expertise in certain areas beyond SEO was invaluable to us. Furthermore, many of these SEO techniques were focused on increasing website traffic and, therefore, having a positive impact on conversions.
César Solaz
César Solaz
With his extensive knowledge of online marketing and e-commerce, Paolo's SEO management for Groupalia has had a considerable impact on the business. It's not easy to find a professional with his same balance of technical and business expertise.
Jesus Carpintero
Jesus Carpintero
Working with Paolo is fantastic. Through his collaboration, I discovered a highly experienced individual with a deep understanding of integrating SEO and IT solutions. Paolo is an excellent technical SEO specialist capable of handling even the most demanding projects. He consistently demonstrates solid expertise across multiple areas. If you ever need someone who performs under pressure, delivers flawless results, and consistently performs well, Paolo is your man!
Xavi López Puig
Xavi López Puig
Paolo has given us the precise and necessary guidance to give Groupalia mobile a real boost with organic positioning, both for our mSite (SEO) and for our apps (ASO - App Store Optimization). He's always up-to-date on SEO strategies and on top of that, he continuously monitors and evaluates results.
Martin Gonzalez Vazquez
Martin Gonzalez Vazquez
Paolo is a highly professional, goal-oriented individual with excellent communication skills. His in-depth knowledge and expertise in SEO strategies make him a very well-rounded SEO specialist. During our time together at Mecalux, he was proactive, friendly, an excellent colleague, and a great team player.
Michael Freeman
Michael Freeman
Paolo is an SEO expert with a lot of energy and enthusiasm. He's up-to-date on the latest trends in the search marketing market and has great ideas on how to build and strengthen any company's search engine presence.
Ricard Menor
Ricard Menor
Paolo perfectly balances technical and content SEO. He stands out for his autonomy, consistency, and proactive approach to difficult challenges. He is trilingual (Italian, Spanish, and English) and an invaluable collaborator. After working together at Budgetplaces, I continue to rely on him for my projects because of his approachability and professionalism.
Erik González Larsson
Erik González Larsson
Paolo has a highly technical SEO background and a thorough understanding of all aspects of web positioning, both on-page and off-page. He also knows how to focus on what's truly important, organizing tasks effectively to concentrate on the core business objectives.
Fernando Constantino
Fernando Constantino
During my time working with Paolo at BudgetPlaces, I saw him as a highly qualified professional who also fostered a positive team environment. In the following years, Paolo's expertise in SEO made him a professional I would recommend for any online marketing management position, particularly in SEO, for medium-sized or large companies.
Tharien Pieterse
Tharien Pieterse
In just four months working together, Paolo stood out for his innovation, teamwork, and passion for SEO. His approach goes beyond the technical aspects: he seamlessly integrates SEO with content, social media, and affiliate marketing. He's the ideal specialist if you're looking for someone who can collaborate closely with other marketing and creative departments.
Blanca Draper Mallen
Blanca Draper Mallen
It has been a pleasure working with and learning from Paolo. He is an excellent SEO professional and has perfectly demonstrated this by making Groupalia a more optimized e-commerce site through the creation of strategic content tailored to each of Groupalia's pages, with the goal of generating more traffic on both web and mobile devices. Throughout our collaboration, he has helped me to best implement SEO in my designs, making them much more usable and flexible, and thus achieving a significantly higher conversion rate.
Jac Van Ommen
Jac Van Ommen
Although Paolo only worked as SEO manager for a short time, we greatly appreciate his contributions to our company. He is highly skilled in SEO and leading a team of consultants, and he was very adept at managing client expectations. In addition to his professional abilities, he is a warm, humorous, and creative person. It was Paolo's own decision to take the next step in his career. We wish him all the best!

Frequently Asked Questions

What exactly is a Fractional Head of SEO?

It's a hybrid model, combining the skills of a strategic consultant and a senior in-house employee. Unlike a one-off consulting engagement, I integrate seamlessly into your company's structure to lead organic growth, manage teams, and make business decisions, but without the salary and administrative burden of a full-time hire. You gain the expertise of a C-level professional at a fraction of the cost.

Many agencies excel at executing tasks, but often lack the strategic, behind-the-scenes vision your company requires. My role is to act as your technical representative: I oversee the quality of the agency's work, align their deliverables with your revenue targets, and ensure no time is wasted on tactics that don't make a difference to your business.

I become a full member of your organization. I access your internal channels (Slack, Teams), participate in management and product meetings, and directly manage the SEO backlog. My goal is to eliminate bottlenecks and mentor the more junior members of your team so their execution is flawless and strategic.

A consultant typically delivers a report or audit and then "disappears" until the next session. As an external SEO director, I am the owner of the strategy from beginning to end. I don't just tell you what to do; I make sure it gets done, I coordinate the developers and writers, and I take responsibility for the growth KPIs.

It's the perfect fit for B2B companies, e-commerce businesses, or growth-stage startups that already have traction but don't have a senior SEO lead on staff. It's also ideal for organizations facing stagnant organic traffic and needing expert insight to unlock their potential without increasing their permanent staff.

SEO is a long-term strategy. Although my approach focuses on "quick wins" in the first 30-90 days, these types of roles usually extend over a longer period. 3 and 12 months. This allows us to consolidate an SEO culture within the company, train the internal team, and establish processes that will last even after my involvement ends.

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