Mentoring and Training
Personalized support to create strategies, manage tools and achieve results, with a practical approach adapted to your needs.
Real strategy, not theoretical training
Do you feel your internal team has the execution capabilities but lacks the strategic compass to achieve ambitious goals? Many companies invest in generic training that doesn't translate into real results or improvements in internal processes. The result is a knowledge gap that forces them to rely on external providers for critical decisions or to make avoidable technical errors due to a lack of senior expertise. Staff turnover and the rapid evolution of the digital sector create constant uncertainty about whether your team is applying current best practices or stuck in outdated methodologies.
Senior and strategic knowledge transfer
My mentoring and training service is designed to transform your team of tactical executors into top-tier digital strategists. I don't offer pre-packaged courses; I provide personalized knowledge transfer based on my 20 years of experience leading international projects and teams in agencies and large corporations. I work closely with your specialists to elevate their technical expertise, refine their workflows, and equip them with the business acumen necessary to make SEO and digital acquisition a reality for the organization. By empowering your in-house talent, we reduce reliance on external consultants and create a culture of excellence based on rigor, data, and continuous innovation. It's an investment in your company's most valuable asset: your team's ability to drive growth autonomously and professionally.
Why choose me as your team's mentor?
- 20 years of real experience: I am not a theoretical trainer; I teach what I have successfully applied in leading brands throughout my career.
- Former Agency Director's Perspective: I transmit the high-performance work methodology of the best agencies, now applied to your in-house team.
- Results-based training: All the knowledge I share is geared towards helping your team know how to directly impact the company's profitability.
- Bilingual and international profile: Ability to form teams in Spanish, Italian and English, ideal for multinationals with a presence in southern Europe.
- Technical "Guilt" Mentoring: I teach your team to be rigorous with data and demanding with technical quality, raising the standard of the entire organization.
Customer reviews
We are very satisfied with Paolo Dossena's SEO optimization work for our marketing agency, Mandala Creative Studio. His professionalism, efficiency, and in-depth knowledge of web positioning are generating excellent results. Furthermore, his friendly and approachable manner ensures smooth and effective communication. We wholeheartedly recommend his services.
I'm very happy with the service provided by Paolo. Hiring him as our SEO consultant in Barcelona was the right decision. He's attentive, efficient, and provides excellent customer service. He finds solutions for all the problems we've encountered due to having a rather outdated website. I definitely recommend him.
Paolo has been our SEO consultant for over a year now, and everything has been fantastic. We've seen a huge increase in website traffic and have been growing steadily. Highly recommended.
Paolo is incredibly professional, delivering high-quality work that gets results. He's also quick to respond and always there to help whenever you have a question.
Professional with extensive experience in online marketing consulting, specializing in SEO, PPC and social media.
I had the opportunity and good fortune to work with Paolo at two companies (Floraqueen and Leadtech). He is an excellent professional with a wealth of knowledge and a great passion for SEO. He is always up-to-date on the latest developments and readily available to share his expertise and apply it in every way.
Organized, results-oriented, and creative. These are highly valued qualities for any professional today, but the most valuable, and something Paolo excels at, is emotional intelligence. He knows how to manage a team and make them feel valued, which is reflected in their productivity. On the operational side, his experience and resume speak for themselves: high-quality online marketing.
Working with Paolo was great. He has a deep understanding of SEO and SEM techniques and strategies. His professional skills are complemented by his excellent attitude and teamwork abilities.
Working with Paolo has been a true pleasure: he's kind, intelligent, and above all, highly professional. His knowledge of organic search engine optimization is extensive, and he has helped me on numerous occasions to optimize my social media presence. Paolo understands the importance of the relationship between SEO and social media, and he has consistently demonstrated this to me with a constructive attitude on every project we've collaborated on.
Paolo is highly competent and professional, possessing a wide range of SEO skills and knowledge. I've worked with him on various projects to achieve optimal SEO and social media results, learning a great deal in a relatively short time. He's full of practical advice and insights. Furthermore, he's very pleasant and easy to work with. Thank you.
We shared tasks between the SEO and technical departments. I have to say he was very easy to work with because he had technical knowledge, and when it came to applying SEO techniques, his expertise in certain areas beyond SEO was invaluable to us. Furthermore, many of these SEO techniques were focused on increasing website traffic and, therefore, having a positive impact on conversions.
With his extensive knowledge of online marketing and e-commerce, Paolo's SEO management for Groupalia has had a considerable impact on the business. It's not easy to find a professional with his same balance of technical and business expertise.
Working with Paolo is fantastic. Through his collaboration, I discovered a highly experienced individual with a deep understanding of integrating SEO and IT solutions. Paolo is an excellent technical SEO specialist capable of handling even the most demanding projects. He consistently demonstrates solid expertise across multiple areas. If you ever need someone who performs under pressure, delivers flawless results, and consistently performs well, Paolo is your man!
Paolo has given us the precise and necessary guidance to give Groupalia mobile a real boost with organic positioning, both for our mSite (SEO) and for our apps (ASO - App Store Optimization). He's always up-to-date on SEO strategies and on top of that, he continuously monitors and evaluates results.
Paolo is a highly professional, goal-oriented individual with excellent communication skills. His in-depth knowledge and expertise in SEO strategies make him a very well-rounded SEO specialist. During our time together at Mecalux, he was proactive, friendly, an excellent colleague, and a great team player.
Paolo is an SEO expert with a lot of energy and enthusiasm. He's up-to-date on the latest trends in the search marketing market and has great ideas on how to build and strengthen any company's search engine presence.
Paolo perfectly balances technical and content SEO. He stands out for his autonomy, consistency, and proactive approach to difficult challenges. He is trilingual (Italian, Spanish, and English) and an invaluable collaborator. After working together at Budgetplaces, I continue to rely on him for my projects because of his approachability and professionalism.
Paolo has a highly technical SEO background and a thorough understanding of all aspects of web positioning, both on-page and off-page. He also knows how to focus on what's truly important, organizing tasks effectively to concentrate on the core business objectives.
During my time working with Paolo at BudgetPlaces, I saw him as a highly qualified professional who also fostered a positive team environment. In the following years, Paolo's expertise in SEO made him a professional I would recommend for any online marketing management position, particularly in SEO, for medium-sized or large companies.
In just four months working together, Paolo stood out for his innovation, teamwork, and passion for SEO. His approach goes beyond the technical aspects: he seamlessly integrates SEO with content, social media, and affiliate marketing. He's the ideal specialist if you're looking for someone who can collaborate closely with other marketing and creative departments.
It has been a pleasure working with and learning from Paolo. He is an excellent SEO professional and has perfectly demonstrated this by making Groupalia a more optimized e-commerce site through the creation of strategic content tailored to each of Groupalia's pages, with the goal of generating more traffic on both web and mobile devices. Throughout our collaboration, he has helped me to best implement SEO in my designs, making them much more usable and flexible, and thus achieving a significantly higher conversion rate.
Although Paolo only worked as SEO manager for a short time, we greatly appreciate his contributions to our company. He is highly skilled in SEO and leading a team of consultants, and he was very adept at managing client expectations. In addition to his professional abilities, he is a warm, humorous, and creative person. It was Paolo's own decision to take the next step in his career. We wish him all the best!
Frequently Asked Questions
Who is this training aimed at?
It's designed for marketing, product, or content teams that already have a technical foundation but need senior strategic vision. It's also ideal for middle managers who want to improve their leadership skills in complex digital projects.
In what formats are the sessions delivered?
I adapt to your needs: in-company face-to-face sessions in Barcelona and surrounding areas, or remote training via videoconference for geographically dispersed or international teams.
What topics do you cover in mentoring?
Primarily advanced SEO strategy, business data analytics, acquisition project management, and the use of AI for operational efficiency. The program is always tailored to your priorities.
Do you offer individual mentoring for specific profiles?
Yes. I offer 1-to-1 coaching for marketing or SEO managers who are taking on new challenges and need a senior mentor to discuss decisions with and accelerate their professional growth.
Are any materials or documentation provided?
Absolutely. Each training includes technical documentation, process guides, and customized templates that the team can use in their daily work once the mentoring is complete.
