{"id":421,"date":"2019-04-11T12:33:00","date_gmt":"2019-04-11T12:33:00","guid":{"rendered":"http:\/\/www.paolodossena.com\/?p=421"},"modified":"2024-04-09T18:53:13","modified_gmt":"2024-04-09T18:53:13","slug":"the-tailors-wife-is-the-worst-clad","status":"publish","type":"post","link":"https:\/\/www.paolodossena.com\/en\/en-casa-del-herrero\/","title":{"rendered":"The shoemaker&#039;s children go barefoot... new website!"},"content":{"rendered":"<p style=\"text-align: justify;\">It was about time. I&#039;d been telling myself for ages that it was time to launch a new website, and here I am, after a fairly long time since I decided to do it until I finally released this version 1.0 of my website, but you know how it is: \u00ab<strong><em>The shoemaker&#039;s children go barefoot... and the website is a joke!<\/em><\/strong>\u00ab.<\/p>\n<p style=\"text-align: justify;\">There&#039;s still a lot of work to be done, both in terms of content and on-page and, of course, off-page optimization, since it&#039;s a completely new domain (zero age, no inbound links, very little content\u2026 in short, an SEO gem!), but it was important to take that first step. A reasonably well-functioning website is a fundamental business card, and I couldn&#039;t keep handing out presentations and links to my LinkedIn profile to potential clients and anyone who asked me what I do.<\/p>\n<p style=\"text-align: justify;\">Luckily, I&#039;ve never lacked work, since in this industry references from satisfied clients count for a lot. Therefore, not having a personal website that functioned as a portfolio has never been an obstacle to getting new projects, but even so, I think that as <strong>freelance marketing consultant<\/strong> The time had come for the digital blacksmith in me to have his own website from which to promote the services I offer: <a href=\"http:\/\/www.paolodossena.com\/en\/service\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">SEO audit<\/a>, <a href=\"http:\/\/www.paolodossena.com\/en\/service\/adquisicion-digital\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">digital acquisition strategy<\/a>, <a href=\"http:\/\/www.paolodossena.com\/en\/service\/analitica-web\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">web analytics<\/a>, <a href=\"http:\/\/www.paolodossena.com\/en\/service\/formacion-ponencias\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">training<\/a> y <a href=\"http:\/\/www.paolodossena.com\/en\/service\/sem-search-engine-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">PPC<\/a> (Sorry, no ironworking).<\/p>\n<p style=\"text-align: justify;\">I would therefore like to take advantage of this first post not only to welcome you to my new digital home, but also to help those who want <strong>build a website from scratch<\/strong>, with some basic tips and recommendations on how to plan the project.<\/p>\n<p style=\"text-align: justify;\">In my experience, much will depend on three factors: the objective you have in mind, the resources you have available, and the skills you possess that can be applied to the website creation project. More specifically, these three points refer to the following:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>The objective<\/strong>It&#039;s not the same to want to set up a personal blog that will be updated from time to time with photos of your cat, as it is to set out to create an e-commerce site with dozens of categories and thousands of products, complex functionalities and other fancy features.<\/li>\n<li><strong>Resources<\/strong>From my point of view, the two main resources required to carry out any project are time and\/or money, the latter being primarily an extraordinary accelerator and multiplier of space and time, allowing you to outsource tasks and therefore drastically reduce the time needed to reach your goals. Obviously, time becomes more important and valuable the scarcer it is. If you&#039;re working eight hours in an office, you have to walk the dog, pick up the kids from daycare, pack your lunch for tomorrow, and, at least occasionally, get six to eight hours of sleep\u2026 well, even if you skip your favorite Netflix series, you probably won&#039;t have any time left. This is why money is also important, as it allows you to buy time\u2026 from others.<\/li>\n<li><strong>Skills<\/strong>Obviously, the more knowledge you have applicable to website creation, the better. There&#039;s no great mystery to it. If you know how to program, design excellent graphics, write user-friendly copy that also appeals to search engines, if you know SEO, if you know how to convert paid traffic into sales or leads, if\u2026 (and the list could be almost endless, just as there are countless tasks involved in launching a website), you can save a considerable amount of money. Of course, this only applies if you have the time to perform these tasks. However simple the project may seem, if you want to achieve results (visibility, sales, etc.), I assure you, the number of bullet points you&#039;ll end up writing down in that notebook will be very long.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Having these three factors clear is key to being able to plan a project correctly, not lose motivation when you face the first obstacle (and there will be many and of different types, whether you do everything yourself, or outsource many tasks) and find the right solution to move forward.<\/p>\n<p style=\"text-align: justify;\">In my case, I decided to create my website myself: I bought a cool domain \ud83d\ude04, downloaded and installed WordPress on one of the hosting services I use for my projects, and bought a paid WordPress template, which I then tweaked to suit my needs (<em>work in progress<\/em>, (There are still some things I haven&#039;t finished modifying yet).<\/p>\n<p style=\"text-align: justify;\">Graphic elements, copywriting, and, of course, SEO for the site are also my responsibility. Well, to be 100% honest, the wonderful photos on the homepage are the work of my good friend and excellent photographer, <a href=\"https:\/\/www.dpfotos.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Davide Pellegrini<\/a>.<\/p>\n<p style=\"text-align: justify;\">How do you build a site like this from scratch? Easy, as I already said, the steps I followed were the following:<\/p>\n<p style=\"text-align: justify;\"><strong>Platform<\/strong>I wanted a CMS I was familiar with that wouldn&#039;t limit my customization options, and in this sense, WordPress (you can download it from <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">their official website<\/a>It has been almost a must-have choice. I&#039;ve been using this platform for many years for various projects and I still love it.<\/p>\n<p style=\"text-align: justify;\"><strong>Domain<\/strong>Whenever I need to register a domain, I usually use two trusted providers, which are: <a href=\"https:\/\/es.godaddy.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">GoDaddy<\/a> y <a href=\"https:\/\/www.nominalia.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Nominalia<\/a>. Good prices and impeccable customer service are all I ask of a domain registrar. There are actually many options on the market, and many of them are very good, but these are two of the providers I&#039;ve worked with most often, and I feel I can recommend them without fear of disappointment.<\/p>\n<p style=\"text-align: justify;\"><strong>Hosting<\/strong>As with other service providers, I also have accounts with different web hosting providers. For my personal website, I have used <a href=\"https:\/\/www.bluehost.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bluehost<\/a>, While Bluehost doesn&#039;t have stellar reviews, I believe it has improved significantly in recent years in terms of reliability and, above all, customer service. Personally, I&#039;ve never had any serious issues with them, and the rare times I&#039;ve needed their help, I&#039;ve always received fast and effective support (via chat and in English, admittedly). Another nice bonus of Bluehost is that its cPanel includes a WordPress installer that guides you through the process step by step.<\/p>\n<p style=\"text-align: justify;\"><strong>Template<\/strong>For those who don&#039;t want to spend money on a template, the good news is that there are literally hundreds of <a href=\"https:\/\/es.wordpress.org\/themes\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">free WordPress themes<\/a> On their official website, although in my case I preferred to choose a paid theme, for several reasons that I might elaborate on in a later post. A website where you can find excellent paid themes, at all price points and with fantastic support services, is... <a href=\"https:\/\/themeforest.net\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ThemeForest<\/a>.<\/p>\n<p style=\"text-align: justify;\">These are the essential first steps to start your WordPress website from scratch. From here, and if that wasn&#039;t enough, a world of possibilities opens up, and that&#039;s where planning becomes crucial.<\/p>\n<p style=\"text-align: justify;\">I hope you enjoyed this first post and, above all, found it useful. If you have any questions, <strong>Leave a comment<\/strong> And I&#039;d love to answer you.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ya tocaba. Llevaba no s\u00e9 cu\u00e1nto tiempo dici\u00e9ndome que ya era hora de sacar nueva web y aqu\u00ed estoy, tras un tiempo m\u00e1s o menos largo desde que lo decid\u00ed hasta que finalmente he sacado esta versi\u00f3n 1.0 de mi website, pero ya se sabe: \u00aben casa del herrero&#8230; \u00a1sitio web de palo!\u00ab. A\u00fan hay bastante trabajo por realizar, tanto a nivel de contenido como de optimizaci\u00f3n on-page y, c\u00f3mo no, off-page, ya que se trata de un dominio completamente nuevo (cero antig\u00fcedad, ning\u00fan enlace entrante, poco contenido&#8230; vamos, \u00a1una joya del SEO!), pero era importante dar ese primer paso. Una p\u00e1gina web, m\u00e1s o menos en condiciones, es una tarjeta de visita fundamental y no pod\u00eda seguir repartiendo presentaciones y enlaces a mi perfil de LinkedIn a posibles clientes y a quien me preguntaba a qu\u00e9 me dedico. Por suerte, el trabajo nunca me ha faltado ya que en esta industria las referencias de clientes satisfechos cuentan mucho, por lo tanto el no tener un sitio web personal que funcionara como portfolio nunca ha representado un obst\u00e1culo para conseguir nuevos proyectos, pero aun as\u00ed, creo que como consultor freelance de marketing ya hab\u00eda llegado el momento de que el herrero digital que hay en m\u00ed tuviese su sitio web desde donde promocionar los servicios que ofrezco: auditor\u00eda SEO, estrategia de adquisici\u00f3n digital, anal\u00edtica web, formaci\u00f3n y PPC (lo siento, nada de trabajar el hierro). Me gustar\u00eda por lo tanto aprovechar esta primera entrada no solamente para daros la bienvenida en mi nueva casa digital, sino tambi\u00e9n para ayudar a los que quieren montar un sitio web desde cero, con unos consejos y recomendaciones b\u00e1sicos sobre c\u00f3mo planificar el proyecto. Seg\u00fan mi experiencia, mucho depender\u00e1 de tres factores: el objetivo que se tenga en mente, los recursos de los que se disponen y las habilidades que se dominan y que pueden aplicarse al proyecto de crear un sitio web. M\u00e1s en detalle, estos tres puntos se refieren a lo siguiente: El objetivo: no es lo mismo querer montar un blog personal que ser\u00e1 actualizado de vez en cuando con las fotos de tu gato, que ponerse como prop\u00f3sito el de crear un e-commerce con decenas de categor\u00edas y miles de productos, funcionalidades complejas y otras virguer\u00edas. Recursos: desde mi punto de vista, lo dos recursos principales que se requieren para poder llevar a cabo cualquier proyecto son el tiempo y\/o el dinero, siendo este \u00faltimo principalmente un extraordinario acelerador y multiplicador espacio-temporal, que puede permitir externalizar tareas y por lo tanto recortar incre\u00edblemente los timings para llegar a las metas fijadas. Obviamente el tiempo cobra m\u00e1s importancia y valor cuanto m\u00e1s escaso es. Si est\u00e1s trabajando ocho horas en una oficina, tienes que sacar el perro a pasear, buscar a los ni\u00f1os a la guarder\u00eda, prepararte el tupper para ma\u00f1ana y, por lo menos de vez en cuando, dormir unas 6-8 horas&#8230; pues, aunque renuncies a tu serie favorita en Netflix, es probable que no te sobre tiempo. Por esto el dinero es tambi\u00e9n importante, ya que te permite comprar tiempo&#8230; de otros. Habilidades: obviamente, cuantos m\u00e1s conocimientos aplicables a la creaci\u00f3n de un sitio web uno tenga, mejor. No hay mucho misterio aqu\u00ed. Si sabes programar, dise\u00f1ar excelentes creatividades, escribir unos textos optimizados para los usuarios y que a la vez le gusten a los motores de b\u00fasqueda, si sabes de SEO, si sabes c\u00f3mo convertir tr\u00e1fico de pago en ventas o contactos, si&#8230; (y el listado puede ser casi infinito, as\u00ed como much\u00edsimas son las tareas que se tienen que llevar a cabo para sacar a luz un sitio web), podr\u00e1s ahorrar bastante dinero. Eso s\u00ed, claro, siempre que dispongas del tiempo para hacer realizar estas tareas. Por sencillo que sea el proyecto, si se quieren obtener resultados (visibilidad, ventas, etc.), el n\u00famero de bullet points que acabar\u00e1s apuntando en esa hoja de cuaderno te aseguro que va a ser muy largo. Tener claros estos tres factores es clave para poder planificar correctamente un proyecto, no perder la motivaci\u00f3n cuando te enfrentes al primer obst\u00e1culo (y habr\u00e1 muchos y de distintos tipos, tanto si lo har\u00e1s todo por tu cuenta, como si externalizas muchas tareas) y conseguir encontrar la soluci\u00f3n correcta para seguir adelante. En mi caso, he decidido realizar mi sitio web por mi cuenta: he comprado un dominio mol\u00f3n \ud83d\ude04,\u00a0 he descargado e instalando WordPress en uno de los servicios de hosting que utilizo para mis proyectos y he comprado una plantilla de pago de WordPress, que sucesivamente he tuneado para que se adaptara a mis necesidades (work in progress, quedan algunas cosas que a\u00fan no he terminado de modificar). Elementos gr\u00e1ficos, copy y, c\u00f3mo no, SEO del site corren a mi cuenta tambi\u00e9n. Bueno, siendo 100% honesto, las maravillosas fotos de la home page han sido obra de mi buen amigo y excelente fot\u00f3grafo, Davide Pellegrini. \u00bfC\u00f3mo montar un site como este desde cero? F\u00e1cil, como ya dije los pasos que he seguido han sido los siguientes: Plataforma: quer\u00eda un CMS con el que estuviera familiarizado y que no me limitara en las posibilidades de personalizaci\u00f3n, y en este sentido WordPress (puedes descargarlo desde su p\u00e1gina web oficial) ha sido casi una elecci\u00f3n obligada. Llevo muchos a\u00f1os utilizando esta plataforma para varios proyectos y sigue encant\u00e1ndome. Dominio: (casi) siempre que tengo que registrar un dominio suelo recurrir a dos proveedores de confianza, que son GoDaddy y Nominalia. Buenos precios y servicios de atenci\u00f3n al cliente impecable es todo lo que pido a un registrador de dominios. En realidad hay much\u00edsimas opciones en el mercado y muchas de ellas muy buenas, pero estos son dos de los proveedores con los que he trabajado m\u00e1s a menudo y siento que los puedo aconsejar sin miedo a que os decepcionen. Hosting: como en el caso de otros proveedores de servicios, tambi\u00e9n tengo cuentas en distintos hosting web. Para mi sitio web personal he utilizado Bluehost, que a pesar de no tener excelentes cr\u00edticas creo que ha mejorado<\/p>","protected":false},"author":1,"featured_media":422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscelanea"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":5,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":446,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/421\/revisions\/446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media\/422"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}