While this statement is not incorrect in one respect, this approximation is far from the actual number of elements that Google's algorithm actually takes into account today.<\/p>\n
Four years later, in 2010, Matt Cutts (then head of Google's anti-spam department and a celebrated figure in the industry) debunked the myth of ranking factors, clarifying that the search engine is much more complex than that.<\/p>\n
Cutts explained that each of the 200 factors has 50 variations, resulting in 10,000 signals that Google's algorithm checks to rank websites.<\/p>\n
A few years later, in 2016, Google officially announced that the three most important ranking factors are content, links, and RankBrain, and although other factors can influence rankings, these three are considered among the most crucial.<\/p>\n
Now, everyone knows the motto \u201ccontent is king.\u201d While it could be argued that, since Google is a semantic search engine, content is clearly the primary input for the algorithm to evaluate the quality of a page, it is perhaps a bit of an exaggeration to say that \u201ccontent is king.\u201d.<\/p>\n
Simply because there is no single king among positioning factors.<\/p>\n
One of the mantras of industry "experts" is the importance of constantly adding content to your website. Many SEO experts suggest, as a general rule, that new content should be added to a website at least once a week.<\/p>\n
The truth is, there's no study to support this claim or how it helps SEO. Furthermore, if you think about it, it doesn't make any sense, since not all websites are the same and therefore can't all have a content strategy based on a common publishing frequency.<\/p>\n
Furthermore, we all agree that quality is better than quality (it could be the SEO equivalent of the saying "buying cheap is buying twice").<\/p>\n
The only strategy that has been tried and tested is that if, within the framework of a content strategy based on generating quality articles or landing pages (that is, those that are useful to the user and that fulfill the function of answering the search query), all aspects related to the content are addressed (structure, indexability, linking with other content through internal linking, etc.), then yes, content can be a key element in achieving organic traffic.<\/p>\n
It's not simply about producing increasingly longer articles (another myth... that articles must have a minimum number of words) to get traffic, but about writing content that is SEO friendly for search engines (that is, that they can crawl and index it correctly... a concept that would deserve another article to be explained in detail) and for users (simply put, that answers their search).<\/p>\n
From that official 2016 list (content, links and RankBrain) we are left with the links and RankBrain\u2026 and the eight years that have passed since then until today!<\/p>\n
In short, a website's link profile is an external factor that provides Google with a lot of information about a domain's authority.<\/p>\n
The goal should be to build a link profile that is "solid" and consistent, in relation to a number of metrics that would also deserve a separate article.<\/p>\n
Link building (or link acquisition\u2026 or whatever name you want to give it) is a practice that is as common as it is poorly executed in the vast majority of cases (I can affirm this because of the incredible number of cases of spammed link profiles that I have encountered in the years I have been dedicated to SEO).<\/p>\n
Most \u201cSEO experts\u201d don\u2019t know how to build links correctly, so you have to be very careful when they propose a link building campaign (especially if this service is offered without being supported by other actions, such as content generation).<\/p>\n
Although it is predicted (or rather, assumed, since Google has neither confirmed nor denied these rumors) that the weight of external links within Google's algorithm will decrease in the coming years, it is true that today it remains an extremely important element (especially in highly competitive environments).<\/p>\n
Finally, to round out our discussion of these "magnificent three," there's RankBrain. But...What is RankBrain?<\/a>?<\/p>\n Google RankBrain is a machine learning (AI) algorithm, whose use was confirmed by Google in 2015, that helps to understand search queries and provide relevant results.<\/p>\n RankBrain analyzes how users interact with search results and learns from them to improve future searches. This represents a historic shift, moving from exclusively manual coding of Google's algorithm to automatically making specific adjustments based on countless factors that RankBrain considers depending on the search query.<\/p>\n RankBrain works by increasing or decreasing the importance of the (hundreds? thousands?) factors that make up its algorithm (links, domain authority, content analysis, etc.) and based on this it observes how Google users interact with the new search results.<\/p>\n Based on the results, RankBrain either keeps the applied changes or reverts to the previous algorithm. In short, it helps Google understand what users are truly interested in after performing a specific search, generating the best possible SERP.<\/p>\n For this reason, if you search for \u201ccomic strip character who always carried a blanket<\/em>\u201d"Google is now able to understand that we are looking for Linus, even if we don't mention his name.".<\/p>\n Since its implementation in 2015, when RankBrain was used for less than 15% of the queries performed, this algorithm based on machine learning and natural language analysis (natural language processing<\/em>, NLP (or NLP in its English acronym) has become increasingly important, including new elements, such as EEAT (which in turn includes in the four pillars \u201cExperience, Expertise, Authoritativeness, and Trustworthiness\u201d, that is, \u201cExperience, competence, authority and reliability\u201d, a large number of sub-factors).<\/p>\n In short, we can say that while no one knows the exact number of ranking factors on which Google's algorithm is based (I suspect that even Google's own engineers couldn't give us a satisfactory answer today), there are some pillars (semantic SEO, technical SEO, and off-page SEO, particularly related to the link profile) that "command" and govern the core of Google's algorithm, and which, in turn, are made up of a myriad of other factors.<\/p>\n Updated 29\/05\/2024:<\/strong><\/p>\n 24 hours ago Rand Fishkin shared information leaked by an anonymous source, about what appear to be the ranking factors used by Google.<\/p>\n According to this information, there could be at least 14,000 ranking factors, some of which would contradict previous statements made by Google itself through its official channels or the personal accounts of its employees.<\/p>\n Full list of variables, here: https:\/\/dixonjones.com\/google-ranking-signals\/<\/a><\/p>\n More info in these two articles: https:\/\/sparktoro.com\/blog\/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them\/<\/a> y https:\/\/ipullrank.com\/google-algo-leak<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00bfEs cierto que el algoritmo del gigante de Mountain View se basa en 200 factores para determinar el posicionamiento de una p\u00e1gina web? El mito de que el algoritmo de Google se base en m\u00e1s de 200 factores de posicionamiento empez\u00f3 a tomar vida en 2006, cuando Alan Eustace, en aquel momento vicepresidente senior de la empresa, mencion\u00f3 en un comunicado de prensa que el algoritmo de Google utiliza m\u00e1s de 200 factores de posicionamiento para determinar la clasificaci\u00f3n de los sitios web. Como curiosidad, que sep\u00e1is que Alan Eustace, adem\u00e1s de difundir ese rumor en la industria del SEO, es famoso por haber batido en 2014 el r\u00e9cord de salto desde la estratosfera, realizando el 24 de octubre de aquel a\u00f1o un salto en ca\u00edda libre desde 41,42 km de altitud, batiendo as\u00ed el r\u00e9cord mundial que hasta entonces deten\u00eda el famoso Felix Baumgartner. Volviendo a nuestros factores de posicionamiento, si bien esa afirmaci\u00f3n di Eustace transmiti\u00f3 al p\u00fablico en general la complejidad del algoritmo, tambi\u00e9n contribuy\u00f3 a fijar en la idea colectiva de muchos expertos de SEO el concepto que Google tiene \u201c200 o m\u00e1s factores de posicionamiento\u201d. Si por un lado esta afirmaci\u00f3n no es incorrecta, por otro lado esta aproximaci\u00f3n est\u00e1 muy lejos del n\u00famero real de elementos que el algoritmo de Google tiene realmente en cuenta a d\u00eda de hoy. Cuatro a\u00f1os m\u00e1s tarde, en 2010, Matt Cutts (en aquel entonces jefe de departamento contra el spam de Google y figura c\u00e9lebre en la industria) desminti\u00f3 el mito de los factores de posicionamiento aclarando que el motor de b\u00fasqueda es mucho m\u00e1s complejo que eso. Cutts explic\u00f3 que cada uno de los 200 factores tiene 50 variaciones, lo que da como resultado 10.000 se\u00f1ales que el algoritmo de Google comprueba para clasificar los sitios web. Unos a\u00f1os m\u00e1s tarde, en 2016, Google anunci\u00f3 oficialmente que los tres factores de posicionamiento m\u00e1s importantes son el contenido, los enlaces y RankBrain y aunque otros factores pueden influir en las clasificaciones, estos tres se consideran de los m\u00e1s cruciales. Ahora, todo el mundo conoce el lema \u201ccontent is king\u201d. Si bien se podr\u00eda afirmar que al ser Google un buscador sem\u00e1ntico, es evidente que el contenido va a ser el alimento principal para que el algoritmo pueda evaluar la calidad de una p\u00e1gina, es quiz\u00e1s un poco excesito decir que \u201cel contenido es el rey\u201d. Simplemente porque entre los factores de posicionamiento no hay un rey. Uno de los mantras de los \u201cexperto\u201d de la industria es la importancia de ir agregando contenido a su sitio web de manera constante. Muchos expertos SEO sugieren como regla general, que deber\u00eda a\u00f1adirse nuevo contenido a un sitio web como m\u00ednimo una vez a la semana. La verdad es que no hay ning\u00fan estudio que respalde esta afirmaci\u00f3n y de como esto ayude al SEO. Es m\u00e1s, si se piensa bien, tampoco tiene ninguna l\u00f3gica, ya que no todos los sitios web son iguales y por lo tanto no pueden tener una estrategia de contenido que tenga una base com\u00fan basada en la frecuencia de publicaci\u00f3n. Adem\u00e1s, todos estamos de acuerdo en que es mejor la calidad frente a la calidad (podr\u00eda ser el equivalente SEO del refr\u00e1n \u201ccomprar barato es comprar dos veces\u201d). La \u00fanica estrategia que ha sido probada y demostrada es que si, dentro del marco de una estrategia de contenido basada en la generaci\u00f3n de art\u00edculos o landing pages de calidad (es decir, que resulten ser \u00fatiles para el usuario y que cumplen con la funci\u00f3n de contestar a la query de b\u00fasqueda realizada), se trabajan todos los aspectos vinculados con el contenido (estructura, indexabilidad, vinculaci\u00f3n con otros contenidos a trav\u00e9s de enlazado interno, etc.), entonces s\u00ed, el contenido puede ser una pieza clave para conseguir tr\u00e1fico org\u00e1nico. No se trata simplemente de producir art\u00edculos cada vez m\u00e1s extensos (otro mito… el de que los art\u00edculos deben de tener un n\u00famero m\u00ednimo de palabras) para conseguir tr\u00e1fico, sino de escribir contenido que sea SEO friendly para los buscadores (es decir, que lo puedan rastrear e indexar correctamente… un concepto que merecer\u00eda otro art\u00edculo para que se pueda explicar en detalle) y para los usuarios (simplificando, que responda a su b\u00fasqueda). De ese listado oficial de 2016 (contenido, enlaces y RankBrain) nos quedan los links y RankBrain… \u00a1y los ocho a\u00f1os que han pasado desde entonces hasta hoy! Brevemente, el perfil de enlace de un sitio web es un factor externo que proporciona a Google mucha informaci\u00f3n acerca de la autoridad de un dominio. El objetivo deber\u00eda ser el de construir un perfil de enlace que sea \u201cs\u00f3lido\u201d y coherente, en relaci\u00f3n con una cantidad de m\u00e9tricas que tambi\u00e9n merecer\u00edan un art\u00edculo a parte. El link building (o link acquisition… o el nombre que le quieras dar) es una pr\u00e1ctica tan com\u00fan as\u00ed c\u00f3mo tan mal ejecutada en la gran mayor\u00eda de casos (esto lo puedo afirmar por la incre\u00edble cantidad de casos de perfiles de enlaces espameados que me he encontrado en los a\u00f1os que llevo dedic\u00e1ndome al SEO). La mayor\u00eda de \u201cexpertos SEO\u201d no sabe c\u00f3mo construir enlaces de la manera correcta, con lo que hay que ir con sumo cuidado cu\u00e1ndo os propongan realizar una campa\u00f1a de link building (especialmente si este servicio se ofrece sin que est\u00e9 respaldado por otras acciones, como por ejemplo la generaci\u00f3n de contenido). Aunque se prev\u00e9 (o m\u00e1s bien, se supone, ya que Google no ha confirmado ni desmentido estos rumores) que el peso de los enlaces externos dentro del algoritmo de Google bajar\u00e1 en los pr\u00f3ximos a\u00f1os, es cierto que hoy en d\u00eda sigue siendo un elemento sumamente importante (especialmente en entornos muy competitivos). Finalmente, para terminar de hablar de estos \u201cmagn\u00edficos tres\u201d, est\u00e1 RankBrain. Pero, \u00bfqu\u00e9 es RankBrain? Google RankBrain es un algoritmo de aprendizaje autom\u00e1tico (IA), cuyo uso fue confirmado por Google en 2015, que ayuda a comprender las consultas de b\u00fasqueda y a ofrecer resultados relevantes. RankBrain analiza c\u00f3mo interact\u00faan los usuarios con los<\/p>","protected":false},"author":1,"featured_media":1883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":5,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media\/1883"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Linus](\"http:\/\/www.paolodossena.com\/wp-content\/uploads\/2024\/03\/Linus.png\")
<\/p>\n