{"id":1057,"date":"2022-11-21T11:39:57","date_gmt":"2022-11-21T11:39:57","guid":{"rendered":"http:\/\/www.paolodossena.com\/?p=1057"},"modified":"2022-11-21T11:44:53","modified_gmt":"2022-11-21T11:44:53","slug":"seo-and-paella","status":"publish","type":"post","link":"https:\/\/www.paolodossena.com\/en\/paella-y-seo\/","title":{"rendered":"Paella without paella, and SEO without SEO"},"content":{"rendered":"

June, Costa Brava, restaurant with sea views. Garc\u00eda and his family have reserved a table to enjoy a delicious paella<\/strong>, This place is famous for the quality of its rice dishes. The waiter takes their drink order and brings them the menu. They decide on the "senyoret" paella, the one that comes with peeled seafood. The price per person is 30 euros, and the wait is about 30 minutes.<\/p>\n

When ordering it, Garc\u00eda shows off his<\/strong> negotiation skills<\/strong>:<\/p>\n

\u201c"Excuse me, my son doesn't like mussels, so please only put half."\u201d
\n\u201c"The prawns end up being nothing, take away the prawns and give us more shrimp."\u201d
\n\u201cMy wife had an allergic reaction to clams last summer; just in case, it\u2019s best not to serve clams.\u201d
\n\u201cBesides, we come for the seafood, you can save yourself the peas, because nobody likes them anyway.\u201d
\n\u201c"Oh, and we're in a hurry! There's no need to make homemade stock, just use store-bought, you won't notice that much of a difference in the end."\u201d
\n\u201c"With all this, I'm doing you a favor, the paella will be cheaper for you, you'll let us have it for \u20ac20 per person, okay? And quickly.".<\/em><\/p>\n

Garc\u00eda went to taste one of the best paellas in the area, but in the end, he ends up ordering rice with prawns, a couple of mussels and bottled broth. <\/strong>If the restaurant were to heed his requests, Garc\u00eda, after eating his "paella", would probably think: well, it's not all that great, I was expecting something tastier.<\/p>\n

\u00abMost people know what ingredients are in paella, but not what ingredients are in a good SEO strategy.<\/em>\u00ab<\/strong><\/p><\/blockquote>\n

 <\/p>\n

This is obviously an exaggeration, but it serves to illustrate that sometimes clients ask for SEO services, but only after removing the parts they don't understand, don't consider relevant, or believe are too expensive. There are "Garc\u00edas" everywhere; it's just that Most people know what ingredients go into paella, but not what ingredients go into a good [pork] SEO strategy<\/a><\/strong>. Removing individual items from a complete budget often results in a final product that is not as expected.<\/p>\n

To use another analogy, we can switch from the food topic to the topic of dating. Imagine that Gonz\u00e1lez comes up to you and says,\u201cI want to flirt, tell me exactly what I have to do<\/strong>\u201dBut it's not that simple.<\/p>\n

Do you want a partner, an open relationship, a one-night stand, lots of dates at any time of day\u2026? The first thing is define the objectives<\/strong>.<\/p>\n

What resources do you have at your disposal? Are you already on a dating app? Do you have good, up-to-date photos? Have you crafted a realistic profile? This would be the equivalent of a prior audit<\/strong> of your online presence<\/a>.<\/p>\n

After the match<\/em>, Are you interesting? Or are you one of those people who just send a "Hi, how are you?" We'd have to see. Your metrics, website usability, bounce rate, and other indicators<\/strong>. Many of them are of no use to you. matches<\/em> if later, for example, you feel too lazy to keep chatting.<\/p>\n

And once you meet in person, what then? There are many options: you can use your conversation skills, choose an interesting location for the date, opt for a specific type of clothing, highlight your physical attributes\u2026 And everything helps, of course. Well, it's the same with positioning: there is the Technical SEO<\/a>, Semantic SEO, link building... and here too, everything counts!<\/strong><\/p>\n

As you can see, the request to "want to flirt," which seems very clear and simple, can be approached in many ways. Just like your online presence.<\/p>\n

Wanting to appear on the first page of Google with a poor SEO strategy is<\/strong> How can you expect to succeed on Tinder with a photo of yourself with a garbage bag on your head?<\/strong>. Exactly the same.<\/p>\n

Leaving aside the humorous comparisons in this post, all that remains is for me to encourage you to Don't be like Garc\u00eda or Gonz\u00e1lez<\/strong>, Seek advice from professionals, value their points of view and proposals, trust their experience and follow their instructions. The paella and the flirting will surely improve.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

June, Costa Brava, a restaurant with sea views. Garc\u00eda and his family have reserved a table to enjoy a delicious paella, as this place is famous for the quality of its rice dishes. The waiter takes their drink order and brings them the menu. They choose the "senyoret" paella, the one that comes with peeled seafood. The price per person is 30 euros, and the wait is about 30 minutes. When it came time to order, Garc\u00eda showed off his negotiating skills: \u201cExcuse me, my son doesn\u2019t like mussels, so just put half.\u201d \u201cThe langoustines end up being nothing, take them out and give us more prawns.\u201d \u201cMy wife had an allergic reaction to clams last summer; just in case, it\u2019s better if you don\u2019t put clams in.\u201d \u201cBesides, we came for the seafood, you can leave out the peas, nobody likes them anyway.\u201d \u201cOh, and we\u2019re in a hurry! You don\u2019t need to make homemade stock, just use store-bought, you can\u2019t really tell the difference.\u201d \u201cWith all this, I\u2019m doing you a favor, the paella will be cheaper for you, \u20ac20 per person, okay? And quick.\u201d Garc\u00eda had come to taste one of the best paellas in the area, but in the end, he ended up ordering rice with prawns, a couple of mussels, and store-bought stock. If the restaurant were to heed his requests, Garc\u00eda, after eating his "paella," would probably think: well, it wasn't all that great, I was expecting something tastier. "Most people know what ingredients are in a paella, but not what ingredients are in a good SEO strategy." Obviously, this is an exaggeration, but it serves to illustrate that sometimes clients ask for "SEO" services, but exclude the parts they don't understand, don't consider relevant, or think are too expensive. There are "Garc\u00edas" everywhere; the difference is that most people know what ingredients are in a paella, but not what ingredients are in a good SEO strategy. Removing individual elements from a complete budget usually results in a final product that isn't what was expected. To use another analogy, we can shift from the food theme to dating. Imagine Gonz\u00e1lez approaches you and says, "I want to hook up, tell me exactly what I have to do." But it's not that simple. Do you want a partner, an open relationship, a one-night stand, multiple dates at any time of day...? The first step is to define your objectives. What resources do you have at your disposal? Are you already on a dating app? Do you have good, up-to-date photos? Have you crafted a well-written profile? Is it realistic? This would be the equivalent of a preliminary audit of your online presence. After a match, are you interesting? Or are you one of those people who just sends a "Hi, how are you?" We'd need to look at your metrics, your website's usability, your bounce rate, and other indicators. Lots of matches are useless if, for example, you're too lazy to chat. And once you meet in person, what then? There are many options: you can use your conversation skills, choose an interesting location for the date, opt for a specific type of clothing, highlight your physical appearance\u2026 And everything counts, of course. Well, it's the same with search engine optimization: there's technical SEO, semantic SEO, link building\u2026 and here too, everything counts! As you can see, the request to "want to hook up," which seems very clear and simple, can be approached in many ways. Just like your online presence. Trying to rank on the first page of Google with a poor SEO strategy is like trying to succeed on Tinder with a picture of yourself wearing a garbage bag over your head. Exactly the same. Putting aside the humorous comparisons in this post, all I can do is encourage you not to be like Garc\u00eda or Gonz\u00e1lez. Seek advice from professionals, consider their perspectives and suggestions, trust their experience, and follow their recommendations. Your paella and your dating life are sure to improve.<\/p>","protected":false},"author":1,"featured_media":3867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":5,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media\/3867"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}