{"id":1057,"date":"2022-11-21T11:39:57","date_gmt":"2022-11-21T11:39:57","guid":{"rendered":"http:\/\/www.paolodossena.com\/?p=1057"},"modified":"2022-11-21T11:44:53","modified_gmt":"2022-11-21T11:44:53","slug":"seo-and-paella","status":"publish","type":"post","link":"https:\/\/www.paolodossena.com\/en\/paella-y-seo\/","title":{"rendered":"Paella without paella, and SEO without SEO"},"content":{"rendered":"

June, Costa Brava, restaurant with sea views. Garc\u00eda and his family have reserved a table to enjoy a delicious paella<\/strong>, This place is famous for the quality of its rice dishes. The waiter takes their drink order and brings them the menu. They decide on the "senyoret" paella, the one that comes with peeled seafood. The price per person is 30 euros, and the wait is about 30 minutes.<\/p>\n

When ordering it, Garc\u00eda shows off his<\/strong> negotiation skills<\/strong>:<\/p>\n

\u201c"Excuse me, my son doesn't like mussels, so please only put half."\u201d
\n\u201c"The prawns end up being nothing, take away the prawns and give us more shrimp."\u201d
\n\u201cMy wife had an allergic reaction to clams last summer; just in case, it\u2019s best not to serve clams.\u201d
\n\u201cBesides, we come for the seafood, you can save yourself the peas, because nobody likes them anyway.\u201d
\n\u201c"Oh, and we're in a hurry! There's no need to make homemade stock, just use store-bought, you won't notice that much of a difference in the end."\u201d
\n\u201c"With all this, I'm doing you a favor, the paella will be cheaper for you, you'll let us have it for \u20ac20 per person, okay? And quickly.".<\/em><\/p>\n

Garc\u00eda went to taste one of the best paellas in the area, but in the end, he ends up ordering rice with prawns, a couple of mussels and bottled broth. <\/strong>If the restaurant were to heed his requests, Garc\u00eda, after eating his "paella", would probably think: well, it's not all that great, I was expecting something tastier.<\/p>\n

\u00abMost people know what ingredients are in paella, but not what ingredients are in a good SEO strategy.<\/em>\u00ab<\/strong><\/p><\/blockquote>\n

 <\/p>\n

This is obviously an exaggeration, but it serves to illustrate that sometimes clients ask for SEO services, but only after removing the parts they don't understand, don't consider relevant, or believe are too expensive. There are "Garc\u00edas" everywhere; it's just that Most people know what ingredients go into paella, but not what ingredients go into a good [pork] SEO strategy<\/a><\/strong>. Removing individual items from a complete budget often results in a final product that is not as expected.<\/p>\n

To use another analogy, we can switch from the food topic to the topic of dating. Imagine that Gonz\u00e1lez comes up to you and says,\u201cI want to flirt, tell me exactly what I have to do<\/strong>\u201dBut it's not that simple.<\/p>\n

Do you want a partner, an open relationship, a one-night stand, lots of dates at any time of day\u2026? The first thing is define the objectives<\/strong>.<\/p>\n

What resources do you have at your disposal? Are you already on a dating app? Do you have good, up-to-date photos? Have you crafted a realistic profile? This would be the equivalent of a prior audit<\/strong> of your online presence<\/a>.<\/p>\n

After the match<\/em>, Are you interesting? Or are you one of those people who just send a "Hi, how are you?" We'd have to see. Your metrics, website usability, bounce rate, and other indicators<\/strong>. Many of them are of no use to you. matches<\/em> if later, for example, you feel too lazy to keep chatting.<\/p>\n

And once you meet in person, what then? There are many options: you can use your conversation skills, choose an interesting location for the date, opt for a specific type of clothing, highlight your physical attributes\u2026 And everything helps, of course. Well, it's the same with positioning: there is the Technical SEO<\/a>, Semantic SEO, link building... and here too, everything counts!<\/strong><\/p>\n

As you can see, the request to "want to flirt," which seems very clear and simple, can be approached in many ways. Just like your online presence.<\/p>\n

Wanting to appear on the first page of Google with a poor SEO strategy is<\/strong> How can you expect to succeed on Tinder with a photo of yourself with a garbage bag on your head?<\/strong>. Exactly the same.<\/p>\n

Leaving aside the humorous comparisons in this post, all that remains is for me to encourage you to Don't be like Garc\u00eda or Gonz\u00e1lez<\/strong>, Seek advice from professionals, value their points of view and proposals, trust their experience and follow their instructions. The paella and the flirting will surely improve.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Mes de junio, Costa Brava, restaurante con vistas al mar. Garc\u00eda y familia han reservado una mesa para disfrutar de una deliciosa paella, pues este local es famoso por la calidad de sus arroces. El camarero toma nota de las bebidas y les trae la carta. Se deciden por la paella del \u201csenyoret\u201d, la que viene con el marisco pelado. El precio por persona es de 30 euros, y el tiempo de espera de unos 30 minutos. A la hora de ordenarla, Garc\u00eda hace gala de sus dotes de negociaci\u00f3n: \u201cDisculpe, a mi hijo no le gustan los mejillones, as\u00ed que ponga solo la mitad\u201d \u201cLas cigalas al final se quedan en nada, quite las cigalas y p\u00f3nganos m\u00e1s gambitas\u201d \u201cMi mujer el verano pasado tuvo una reacci\u00f3n al\u00e9rgica comiendo almejas; por si acaso, mejor que no pongan almejas\u201d \u201cAdem\u00e1s, nosotros venimos por el marisco, puede ahorrarse los guisantes, que al final a nadie le gustan\u201d \u201c\u00a1Ah, y tenemos prisa! No hace falta que hagan el caldo casero, pongan uno de brick, que al final no se nota tanto la diferencia\u201d \u201cCon todo esto, le estoy haciendo un favor, la paella le sale a usted m\u00e1s barata, nos la deja a 20\u20ac por persona, \u00bfde acuerdo? Y rapidito\u201d. Garc\u00eda ha ido a degustar una de las mejores paellas de la zona, pero al final, acaba solicitando un arroz con gambas, un par de mejillones y caldo de bote. En caso de que el restaurante hiciese caso a sus peticiones, probablemente Garc\u00eda, tras comer su \u201cpaella\u201d, pensar\u00eda: pues no es para tanto, me esperaba algo m\u00e1s rico. \u00abla mayor\u00eda de la gente sabe qu\u00e9 ingredientes lleva una paella, pero no qu\u00e9 ingredientes lleva una buena estrategia de SEO\u00ab   Evidentemente se trata de una exageraci\u00f3n, pero sirve para ilustrar que, en ocasiones, hay clientes que piden \u201chacer SEO\u201d, pero eliminando aquellas partes que no entienden, que no les parecen relevantes o que creen que tienen un coste elevado. \u201cGarc\u00edas\u201d hay en todas partes, lo que pasa es que la mayor\u00eda de la gente sabe qu\u00e9 ingredientes lleva una paella, pero no qu\u00e9 ingredientes lleva una buena estrategia de SEO. Eliminar conceptos individuales de un presupuesto completo suele traducirse en que el resultado final no sea el esperado. Por poner otro simil, podemos cambiar del tema gastron\u00f3mico al tema citas. Imagina que te llega Gonz\u00e1lez y te dice \u201cquiero ligar, dime exactamente qu\u00e9 tengo que hacer\u201d. Pero no es tan sencillo. \u00bfQuieres una pareja, una relaci\u00f3n abierta, una cita de una noche, muchas citas a cualquier hora del d\u00eda\u2026? Lo primero es definir los objetivos. \u00bfQu\u00e9 recursos tienes a tu disposici\u00f3n? \u00bfEst\u00e1s ya en alguna aplicaci\u00f3n de citas, tienes buenas y actuales fotos, te has currado la descripci\u00f3n, es realista? Esto ser\u00eda el equivalente a una auditor\u00eda previa de tu presencia online. Despu\u00e9s del match, \u00bfresultas interesante? \u00bfO eres de las personas que se limitan a mandar un \u201cHola, \u00bfqu\u00e9 tal\u201d? Habr\u00eda que ver tus m\u00e9tricas, la usabilidad de tu web, el porcentaje de rebote y otros indicadores. De nada te sirven muchos matchs si luego, por ejemplo, te da pereza estar chateando. Y, una vez que os ve\u00e1is en persona, \u00bfqu\u00e9? Hay muchas opciones: puedes usar tu conversaci\u00f3n, elegir un sitio interesante para la cita, apostar por un tipo de ropa concreto, sacar partido a tu f\u00edsico\u2026 Y todo suma, claro. Pues con el posicionamiento igual: est\u00e1 el SEO t\u00e9cnico, el SEO sem\u00e1ntico, el link building\u2026 \u00a1y tambi\u00e9n aqu\u00ed todo suma! Como ves, la petici\u00f3n de \u201cquerer ligar\u201d, que parece muy clara y sencilla, se puede abordar de muchas maneras. Al igual que tu presencia online. Querer aparecer en la primera p\u00e1gina de Google con una deficiente estrategia SEO es como querer triunfar en Tinder teniendo una foto con una bolsa de basura en la cabeza. Igual igual. Dejando aparte las comparaciones en tono de humor de este post, solo me queda animarte a que no seas como Garc\u00eda ni como Gonz\u00e1lez, d\u00e9jate asesorar por profesionales, valora sus puntos de vista y propuestas, conf\u00eda en su experiencia y sigue sus indicaciones. La paella y el ligar seguro que mejoran.<\/p>","protected":false},"author":1,"featured_media":1884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":5,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media\/1884"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}