{"id":2280,"date":"2026-05-07T12:28:23","date_gmt":"2026-05-07T12:28:23","guid":{"rendered":"https:\/\/www.paolodossena.com\/paolo-dossena-gm\/?page_id=2280"},"modified":"2026-05-21T09:59:32","modified_gmt":"2026-05-21T07:59:32","slug":"sem-paid-media","status":"publish","type":"page","link":"https:\/\/www.paolodossena.com\/en\/sem-paid-media\/","title":{"rendered":"SEM and paid media"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2280\" class=\"elementor elementor-2280\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider wpr-jarallax elementor-element elementor-element-783c920 e-con-full wpr-jarallax-yes e-flex e-con e-parent\" data-eae-slider=\"10567\" speed-data=\"1.4\" bg-image=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_m74km3m74km3m74k.webp\" bg-image-mobile=\"\" scroll-effect=\"scroll\" data-id=\"783c920\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-30be5af e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"10855\" data-id=\"30be5af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7499e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f7499e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEM &amp; Paid Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649de62 elementor-widget elementor-widget-text-editor\" data-id=\"649de62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Increase visibility, traffic, and conversions with the SEM digital advertising strategy on Google Ads and social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5b6f6 elementor-widget elementor-widget-button\" data-id=\"bf5b6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.paolodossena.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4b2be70 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"80100\" data-id=\"4b2be70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f20e3fc e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"94041\" data-id=\"f20e3fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c60f183 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c60f183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coordinated strategic investment to maximize profitability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42d31e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e42d31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e9138 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f7e9138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Investing in paid campaigns without a clear roadmap often results in wasted budgets and a cost per acquisition (CPA) that compromises your business&#039;s profitability. Many companies suffer from superficial tactical management where agencies report vanity metrics, such as clicks or impressions, ignoring the true return on investment (ROI).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, SEM campaigns often compete directly with your existing SEO traffic, leading to unnecessary resource cannibalization due to a lack of strategic coordination. Without rigorous data monitoring and continuous optimization, your paid media campaigns become an opaque expense that is difficult to scale and justify to management.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f35e15f e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"70849\" data-id=\"f35e15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-e3a7863 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"75476\" data-id=\"e3a7863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a9a14 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e8a9a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profitable and strategic acquisition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6f00e elementor-widget elementor-widget-text-editor\" data-id=\"9d6f00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">My focus on <\/span><b>SEM &amp; paid media<\/b><span style=\"font-weight: 400;\"> It&#039;s not just about the technical setup of ads; it&#039;s about strategic acceleration designed to maximize every euro of your budget. As a senior consultant, I design and oversee comprehensive campaigns across Google Ads (Search, Shopping, Display) and Social Ads (Meta, LinkedIn, TikTok), ensuring that paid traffic perfectly complements your organic strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">My methodology is based on absolute transparency and complete alignment with your revenue goals. I use advanced analytics to identify the channels and audiences with the greatest conversion potential, eliminating unnecessary spending and adjusting bids based on the actual profitability of each lead. By integrating my vision and expertise, I transform your advertising investment into a predictable and scalable lead generation system, allowing your brand to grow confidently in competitive markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4776e0c e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"68853\" data-id=\"4776e0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42fc45f elementor-widget elementor-widget-image\" data-id=\"42fc45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05244-819x1024.webp\" class=\"attachment-large size-large wp-image-2884\" alt=\"\" srcset=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05244-819x1024.webp 819w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05244-240x300.webp 240w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05244-768x960.webp 768w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05244.webp 864w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-43adfa7 e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"9731\" data-id=\"43adfa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e6f18 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"38e6f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choose me to audit your strategy? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426ea98 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"426ea98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Real SEO-SEM Synergy:\u00a0<\/b>I leverage my 20 years of SEO expertise to make your paid campaigns cheaper and more efficient by improving your Quality Score and technical relevance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>P&amp;L-oriented approach:\u00a0<\/b>I don&#039;t manage campaigns to spend budget, but to generate net profit, analyzing the impact of each ad on your profit and loss statement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Transparency and control:\u00a0<\/b>You retain full ownership of your accounts and data; my value lies in the strategic intelligence I apply to optimize them.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Multi-channel experience:\u00a0<\/b>I coordinate your presence on various platforms so that the message is consistent and the user progresses through the sales funnel to the final conversion.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Native international strategy:\u00a0<\/b>Expert optimization to scale your presence in Southern European markets with a bicultural (IT\/ES) approach, plus the ability to manage campaigns in English-speaking markets.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Data-driven decisions:\u00a0<\/b>The changes applied to the campaigns will always be dictated by the constant analysis of the data, in order to maximize performance and optimize the budget.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-2867dfe e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"47441\" data-id=\"2867dfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6771d13 image-position-column elementor-widget elementor-widget-eae-timeline\" data-id=\"6771d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eae-timeline.skin1\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section data-layout=\"center\" data-top-offset=\"200\" class=\"eae-layout-center eae-timeline eae-timeline-alternate-no eae-tl-center eae-tl-res-style-mobile eae-tl-res-layout-left\">\n\t\t\t<div class=\"eae-timline-progress-bar\">\n\t\t\t\t<div class='eae-pb-inner-line'><\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"12c5c2a\" class=\"eae-timeline-item elementor-repeater-item-12c5c2a custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"12c5c2a\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Investment audit and channel allocation<\/h3><div class=\"eae-tl-content-innner\"><p>I analyze your current campaigns to identify budget leaks and optimization opportunities within your paid account structure. I evaluate the quality of your conversion data and attribution model, ensuring that every euro invested is accurately tracked toward real profit.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"69f1699\" class=\"eae-timeline-item elementor-repeater-item-69f1699 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"69f1699\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Strategic planning and SEO-SEM integration<\/h3><div class=\"eae-tl-content-innner\"><p>I design a paid advertising strategy that complements your organic visibility, avoiding cannibalization and maximizing reach for the most profitable search terms. I define audiences, segmentations, and creative assets aligned with the sales funnel, optimizing your investment to capture the highest quality leads possible.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"b43ed7b\" class=\"eae-timeline-item elementor-repeater-item-b43ed7b custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"b43ed7b\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Active management, A\/B testing, and optimization<\/h3><div class=\"eae-tl-content-innner\"><p>I run and monitor campaigns daily, constantly testing ads and landing pages to improve CTR and reduce CPA. I apply bid adjustments and artificial intelligence to scale what works, eliminating unnecessary spending in real time and ensuring maximum efficiency.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"3baf810\" class=\"eae-timeline-item elementor-repeater-item-3baf810 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"3baf810\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Profitability (ROAS) and scalability dashboard<\/h3><div class=\"eae-tl-content-innner\"><p>I deliver clear reports focused on return on advertising investment and sustained growth in your sales or lead generation. Together, we analyze the results to determine budget scaling, transforming paid media into a predictable channel that accelerates the overall growth of your business.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-d406108 e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"47321\" data-id=\"d406108\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414b48f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"414b48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer reviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e1110e elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"9e1110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-669173f\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/cropped-logo-circular-azulpastel.png\" alt=\"Mandala Creative Studio\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mandala Creative Studio<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe are very satisfied with Paolo Dossena&#039;s SEO optimization work for our marketing agency, Mandala Creative Studio. His professionalism, efficiency, and in-depth knowledge of web positioning are generating excellent results. Furthermore, his friendly and approachable manner ensures smooth and effective communication. We wholeheartedly recommend his services.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-f3cae21\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Susana-espaicognoos.png\" alt=\"Susana\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Susana<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI&#039;m very happy with the service provided by Paolo. Hiring him as our SEO consultant in Barcelona was the right decision. He&#039;s attentive, efficient, and provides excellent customer service. He finds solutions for all the problems we&#039;ve encountered due to having a rather outdated website. I definitely recommend him.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-9aef1f3\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Elias-.jpg\" alt=\"Elias Ferreres\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Elias Ferreres<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has been our SEO consultant for over a year now, and everything has been fantastic. We&#039;ve seen a huge increase in website traffic and have been growing steadily. Highly recommended.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-17e3b7a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Ricardo-Perez-Fernandez-de-Castro.png\" alt=\"Ricardo P\u00e9rez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ricardo P\u00e9rez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is incredibly professional, delivering high-quality work that gets results. He&#039;s also quick to respond and always there to help whenever you have a question.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4378d08\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Gonzalo_Molina.jpg\" alt=\"Gonzalo Molina\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Gonzalo Molina<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tProfessional with extensive experience in online marketing consulting, specializing in SEO, PPC and social media.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-08e120f\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Agnese-Miselli.jpg\" alt=\"Agnese Miselli\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Agnese Miselli<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI had the opportunity and good fortune to work with Paolo at two companies (Floraqueen and Leadtech). He is an excellent professional with a wealth of knowledge and a great passion for SEO. He is always up-to-date on the latest developments and readily available to share his expertise and apply it in every way.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-365afed\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Rafa-Ruiz-BBM-Entertainment.png\" alt=\"Rafael Ruiz\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rafael Ruiz<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tOrganized, results-oriented, and creative. These are highly valued qualities for any professional today, but the most valuable, and something Paolo excels at, is emotional intelligence. He knows how to manage a team and make them feel valued, which is reflected in their productivity. On the operational side, his experience and resume speak for themselves: high-quality online marketing.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-34b09fa\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Victor-Fernandez.png\" alt=\"Victor Fernandez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Victor Fernandez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo was great. He has a deep understanding of SEO and SEM techniques and strategies. His professional skills are complemented by his excellent attitude and teamwork abilities.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-d260236\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Dovidena-del-Campo.png\" alt=\"Dovidena del Campo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dovidena del Campo<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo has been a true pleasure: he&#039;s kind, intelligent, and above all, highly professional. His knowledge of organic search engine optimization is extensive, and he has helped me on numerous occasions to optimize my social media presence. Paolo understands the importance of the relationship between SEO and social media, and he has consistently demonstrated this to me with a constructive attitude on every project we&#039;ve collaborated on.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-9789e40\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Davide-Nicolucci-WeareGrowthHack.png\" alt=\"Davide Nicolucci\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Davide Nicolucci<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is highly competent and professional, possessing a wide range of SEO skills and knowledge. I&#039;ve worked with him on various projects to achieve optimal SEO and social media results, learning a great deal in a relatively short time. He&#039;s full of practical advice and insights. Furthermore, he&#039;s very pleasant and easy to work with. Thank you.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-d23bea1\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Victor-Lopez-Odigeo.png\" alt=\"Victor Lopez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Victor Lopez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe shared tasks between the SEO and technical departments. I have to say he was very easy to work with because he had technical knowledge, and when it came to applying SEO techniques, his expertise in certain areas beyond SEO was invaluable to us. Furthermore, many of these SEO techniques were focused on increasing website traffic and, therefore, having a positive impact on conversions.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-224b713\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Cesar-Solaz.png\" alt=\"C\u00e9sar Solaz\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">C\u00e9sar Solaz<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWith his extensive knowledge of online marketing and e-commerce, Paolo&#039;s SEO management for Groupalia has had a considerable impact on the business. It&#039;s not easy to find a professional with his same balance of technical and business expertise.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-7705beb\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Jesus-Carpintero-Groupalia.png\" alt=\"Jesus Carpintero\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jesus Carpintero<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo is fantastic. Through his collaboration, I discovered a highly experienced individual with a deep understanding of integrating SEO and IT solutions. Paolo is an excellent technical SEO specialist capable of handling even the most demanding projects. He consistently demonstrates solid expertise across multiple areas. If you ever need someone who performs under pressure, delivers flawless results, and consistently performs well, Paolo is your man!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4b92338\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Xavi-Lopez-Puig-Nespresso.png\" alt=\"Xavi L\u00f3pez Puig\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Xavi L\u00f3pez Puig<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has given us the precise and necessary guidance to give Groupalia mobile a real boost with organic positioning, both for our mSite (SEO) and for our apps (ASO - App Store Optimization). He&#039;s always up-to-date on SEO strategies and on top of that, he continuously monitors and evaluates results.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-5221a40\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Martin-Gonzalez-Vasquez-HP.png\" alt=\"Martin Gonzalez Vazquez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Martin Gonzalez Vazquez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is a highly professional, goal-oriented individual with excellent communication skills. His in-depth knowledge and expertise in SEO strategies make him a very well-rounded SEO specialist. During our time together at Mecalux, he was proactive, friendly, an excellent colleague, and a great team player.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4047745\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Michael-Freeman.png\" alt=\"Michael Freeman\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Michael Freeman<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is an SEO expert with a lot of energy and enthusiasm. He&#039;s up-to-date on the latest trends in the search marketing market and has great ideas on how to build and strengthen any company&#039;s search engine presence.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-15bd74b\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Ricard-Menor.png\" alt=\"Ricard Menor\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ricard Menor<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo perfectly balances technical and content SEO. He stands out for his autonomy, consistency, and proactive approach to difficult challenges. He is trilingual (Italian, Spanish, and English) and an invaluable collaborator. After working together at Budgetplaces, I continue to rely on him for my projects because of his approachability and professionalism.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-940b4a7\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Erik-Gonzalez-Larsson-Leadtech-Group.png\" alt=\"Erik Gonz\u00e1lez Larsson\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Erik Gonz\u00e1lez Larsson<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has a highly technical SEO background and a thorough understanding of all aspects of web positioning, both on-page and off-page. He also knows how to focus on what&#039;s truly important, organizing tasks effectively to concentrate on the core business objectives.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-09bedf1\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Fernando-Constantino-Clever-Ecommerce.png\" alt=\"Fernando Constantino\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Fernando Constantino<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tDuring my time working with Paolo at BudgetPlaces, I saw him as a highly qualified professional who also fostered a positive team environment. In the following years, Paolo&#039;s expertise in SEO made him a professional I would recommend for any online marketing management position, particularly in SEO, for medium-sized or large companies.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-2259619\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Tharien-Pieterse.png\" alt=\"Tharien Pieterse\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Tharien Pieterse<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tIn just four months working together, Paolo stood out for his innovation, teamwork, and passion for SEO. His approach goes beyond the technical aspects: he seamlessly integrates SEO with content, social media, and affiliate marketing. He&#039;s the ideal specialist if you&#039;re looking for someone who can collaborate closely with other marketing and creative departments.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-facfc29\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Blanca-Draper-Mallen.png\" alt=\"Blanca Draper Mallen\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Blanca Draper Mallen<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tIt has been a pleasure working with and learning from Paolo. He is an excellent SEO professional and has perfectly demonstrated this by making Groupalia a more optimized e-commerce site through the creation of strategic content tailored to each of Groupalia&#039;s pages, with the goal of generating more traffic on both web and mobile devices. Throughout our collaboration, he has helped me to best implement SEO in my designs, making them much more usable and flexible, and thus achieving a significantly higher conversion rate.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-1ec1ca8\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Jac-Van-Ommen.png\" alt=\"Jac Van Ommen\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jac Van Ommen<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read more\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tAlthough Paolo only worked as SEO manager for a short time, we greatly appreciate his contributions to our company. He is highly skilled in SEO and leading a team of consultants, and he was very adept at managing client expectations. In addition to his professional abilities, he is a warm, humorous, and creative person. It was Paolo&#039;s own decision to take the next step in his career. We wish him all the best!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Former\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5ef04eb e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"74616\" data-id=\"5ef04eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-30deac3 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"13739\" data-id=\"30deac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f323696 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f323696\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40661 elementor-widget elementor-widget-n-accordion\" data-id=\"fa40661\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2620\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> On which platforms do you manage advertising? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-9699442 e-flex e-con-boxed wpr-jarallax-no e-con e-child\" data-eae-slider=\"33889\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" data-id=\"9699442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da4a18 elementor-widget elementor-widget-text-editor\" data-id=\"5da4a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I specialize in the highest impact channels for B2B and e-commerce growth: Google Ads (including YouTube and Shopping), Meta Ads, LinkedIn Ads, and TikTok Ads, adapting the choice of channel to where your target audience is actually located.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you prevent SEM from cannibalizing your SEO traffic? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-49500b0 e-flex e-con-boxed wpr-jarallax-no e-con e-child\" data-eae-slider=\"47374\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2621\" data-id=\"49500b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a28dc elementor-widget elementor-widget-text-editor\" data-id=\"88a28dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I perform ongoing cross-analysis between Search Console and Ads accounts. If your website already ranks organically for a high-profitability, low-competition search term, we reallocate that paid budget to terms where you don&#039;t yet have visibility or to campaigns aimed at outperforming the competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do I have to pay for my advertising investment through you? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-3bd4720 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"24443\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2622\" data-id=\"3bd4720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92f82d4 elementor-widget elementor-widget-text-editor\" data-id=\"92f82d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No. Advertising investment is always paid directly to the platform (Google, Meta, etc.) so you maintain full control and ownership of your data. My fee is exclusively for consulting, management, and strategic optimization of the accounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2623\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2623\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you manage campaigns for international markets? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-e794c45 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"90359\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2623\" data-id=\"e794c45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911fbd8 elementor-widget elementor-widget-text-editor\" data-id=\"911fbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. My bilingual profile and experience in international markets allow me to create, translate, and optimize campaigns specifically for Spanish, English, and Italian-speaking markets, understanding the cultural and search nuances of each country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2624\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2624\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What reports will I receive from my campaigns? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-81406bd e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"28225\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2624\" data-id=\"81406bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b2277 elementor-widget elementor-widget-text-editor\" data-id=\"36b2277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You&#039;ll receive customized, automated dashboards that show the KPIs that really matter to your business: cost per lead, conversion rate, and return on ad spend (ROAS), along with my monthly strategic analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider wpr-jarallax elementor-element elementor-element-bdd631b wpr-jarallax-yes e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"6913\" speed-data=\"1.4\" bg-image=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Sin-titulo-148-x-80-mm-4.webp\" bg-image-mobile=\"\" scroll-effect=\"scroll\" data-id=\"bdd631b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7a5dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a7a5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your advertising investment now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1bd0f elementor-widget elementor-widget-button\" data-id=\"4c1bd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.paolodossena.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SEM &amp; Paid Media Aumenta visibilidad, tr\u00e1fico y conversiones con la estrategia SEM de publicidad digital en Google Ads y redes sociales. \u00bfHablamos? Inversi\u00f3n estrat\u00e9gica coordinada para maximizar la rentabilidad Invertir en campa\u00f1as de pago sin una hoja de ruta clara suele traducirse en presupuestos desperdiciados y un coste de adquisici\u00f3n (CPA) que compromete la rentabilidad de tu negocio. Muchas empresas sufren una gesti\u00f3n t\u00e1ctica superficial donde las agencias reportan m\u00e9tricas de vanidad, como clics o impresiones, ignorando el retorno de inversi\u00f3n (ROI) real.\u00a0 Adem\u00e1s, es frecuente que las campa\u00f1as de SEM compitan directamente con el tr\u00e1fico SEO que ya posees, generando una canibalizaci\u00f3n de recursos innecesaria por falta de coordinaci\u00f3n estrat\u00e9gica. Sin un control riguroso de los datos y una optimizaci\u00f3n constante, tus campa\u00f1as de paid media se convierten en un gasto opaco dif\u00edcil de escalar y de justificar ante la direcci\u00f3n. Adquisici\u00f3n rentable y estrat\u00e9gica Mi enfoque en SEM &amp; paid media no se limita a la configuraci\u00f3n t\u00e9cnica de anuncios; se trata de una aceleraci\u00f3n estrat\u00e9gica dise\u00f1ada para exprimir al m\u00e1ximo cada euro de tu presupuesto. Como consultor senior, dise\u00f1o y superviso campa\u00f1as integrales en Google Ads (B\u00fasqueda, Shopping, Display) y Social Ads (Meta, LinkedIn, TikTok), asegurando que el tr\u00e1fico de pago act\u00fae como el complemento perfecto a tu estrategia org\u00e1nica. Mi metodolog\u00eda se basa en la transparencia absoluta y en la alineaci\u00f3n total con tus objetivos de facturaci\u00f3n. Utilizo anal\u00edtica avanzada para identificar los canales y audiencias con mayor potencial de conversi\u00f3n, eliminando el gasto innecesario y ajustando las pujas seg\u00fan la rentabilidad real de cada lead. Al integrar mi visi\u00f3n y mi expertise, transformo tu inversi\u00f3n publicitaria en un sistema de captaci\u00f3n previsible y escalable, permitiendo que tu marca crezca con seguridad en mercados competitivos. \u00bfPor qu\u00e9 elegirme para auditar tu estrategia? Sinergia SEO-SEM real: Aprovecho mis 20 a\u00f1os de experto en SEO para que tus campa\u00f1as de pago sean m\u00e1s baratas y eficientes gracias a la mejora del nivel de calidad (Quality Score) y la relevancia t\u00e9cnica. Enfoque orientado a P&amp;L: No gestiono campa\u00f1as para gastar presupuesto, sino para generar beneficio neto, analizando el impacto de cada anuncio en tu cuenta de resultados. Transparencia y control: Mantienes la propiedad total de tus cuentas y datos; mi valor reside en la inteligencia estrat\u00e9gica que aplico para optimizarlas. Experiencia multi-canal:Coordino tu presencia en diversas plataformas para que el mensaje sea coherente y el usuario avance por el embudo de ventas hasta la conversi\u00f3n final. Estrategia internacional nativa: Optimizaci\u00f3n experta para escalar tu presencia en los mercados del sur de Europa con un enfoque bicultural (IT\/ES), adem\u00e1s de capacidad para gestionar campa\u00f1as en mercados de habla inglesa. Decisiones basadas en datos: Los cambios que se apliquen a las campa\u00f1as siempre ser\u00e1n dictado por el an\u00e1lisis constante de los datos, para maximizar el rendimiento y optimizar el presupuesto. Auditor\u00eda de inversi\u00f3n y atribuci\u00f3n de canales Analizo tus campa\u00f1as actuales para detectar fugas de presupuesto y oportunidades de optimizaci\u00f3n en la estructura de tus cuentas de pago. Eval\u00fao la calidad de los datos de conversi\u00f3n y el modelo de atribuci\u00f3n, asegurando que cada euro invertido est\u00e9 correctamente rastreado hacia un beneficio real. Planificaci\u00f3n estrat\u00e9gica e integraci\u00f3n SEO-SEM Dise\u00f1o una estrategia de pauta que complementa tu visibilidad org\u00e1nica, evitando canibalizaciones y maximizando la cobertura en los t\u00e9rminos de b\u00fasqueda m\u00e1s rentables. Defino audiencias, segmentaciones y creatividades alineadas con el embudo de ventas, optimizando la inversi\u00f3n para captar leads de la m\u00e1xima calidad posible. Gesti\u00f3n activa, testing A\/B y optimizaci\u00f3n Ejecuto y superviso las campa\u00f1as diariamente, realizando pruebas constantes de anuncios y p\u00e1ginas de aterrizaje para mejorar el CTR y reducir el CPA. Aplico ajustes de pujas e inteligencia artificial para escalar lo que funciona, eliminando el gasto innecesario en tiempo real y garantizando la m\u00e1xima eficiencia. Dashboard de rentabilidad (ROAS) y escalabilidad Entrego informes claros enfocados en el retorno de la inversi\u00f3n publicitaria y el crecimiento sostenido de tus ventas o captaci\u00f3n de leads. Analizamos juntos los resultados para decidir el escalado presupuestario, transformando el Paid Media en un canal previsible que acelera el crecimiento global de tu negocio. Rese\u00f1as de mis clientes Mandala Creative Studio&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Estamos muy satisfechos con el trabajo de Paolo Dossena en la optimizaci\u00f3n SEO de nuestra agencia de marketing Mandala Creative Studio. Su profesionalidad, eficacia y profundo conocimiento en posicionamiento web estan generando excelentes resultados. Adem\u00e1s, su trato cercano y amable hace que la comunicaci\u00f3n sea siempre fluida y efectiva. Recomendamos sus servicios sin duda. Susana&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Muy contenta con el servicio ofrecido por Paolo. Ha sido un acierto contratar sus servicios como consultor SEO en Barcelona. Atento, eficaz, trato al cliente excelente. Busca soluciones para todos los problemas que nos han ido surgiendo a causa de tener una web ya bastante antigua. Sin duda, lo recomiendo. Elias Ferreres&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Paolo lleva siendo nuestro consultor SEO desde hace mas de un a\u00f1o y todo super bien, hemos incrementado el tr\u00e1fico a la web una locura y hemos ido creciendo paulatinamente. 100% recomendable. Ricardo P\u00e9rez&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Paolo es s\u00faper profesional, hace un trabajo de alta calidad que aporta resultados. Adem\u00e1s, es r\u00e1pido en dar respuestas y siempre que tienes una consulta est\u00e1 ah\u00ed para echarte un cable. Gonzalo Molina&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Profesional con amplia experiencia en consultor\u00eda de marketing online, especialista en SEO, PPC y social media. Agnese Miselli&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Tuve la oportunidad y suerte de trabajar con Paolo en dos empresas (Floraqueen y Leadtech). Es un profesional excelente con much\u00edsimo conocimiento y que transmite mucha pasi\u00f3n hacia el SEO, siempre informado sobre las nuevas actualizaciones y disponible para compartir su conocimiento y aplicarlo a 360 grados. Rafael Ruiz&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Organizado, orientado a resultados y creativo. Estas son cualidades muy importantes en cualquier profesional hoy en d\u00eda, pero la m\u00e1s valiosa, y algo en lo que Paolo es muy bueno, es la inteligencia emocional. Sabe c\u00f3mo gestionar un equipo y hacer que se sienta valorado, lo que se refleja en su productividad. En el aspecto operativo su experiencia y su curr\u00edculum hablan por s\u00ed solos: marketing online de alta calidad. V\u00edctor Fern\u00e1ndez&#xE934;&#xE934;&#xE934;&#xE934;&#xE934;<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2280","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=2280"}],"version-history":[{"count":58,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2280\/revisions"}],"predecessor-version":[{"id":3749,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2280\/revisions\/3749"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=2280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}