{"id":2127,"date":"2026-03-20T15:21:41","date_gmt":"2026-03-20T15:21:41","guid":{"rendered":"https:\/\/www.paolodossena.com\/paolo-dossena-gm\/?page_id=2127"},"modified":"2026-05-21T10:15:19","modified_gmt":"2026-05-21T08:15:19","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.paolodossena.com\/en\/sobre-mi\/","title":{"rendered":"About me"},"content":{"rendered":"
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About me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Hi! My name is Paolo Dossena, and I'm a freelance digital marketing consultant based in Barcelona since 2005. I've spent almost two decades specializing in SEO, web analytics, and digital acquisition. If you'd like me to help you get more traffic, sales, or leads for your online business, get in touch!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Here's a little more information...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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My career in digital marketing began when SEO was still largely unexplored territory. Since 2005, I've worked my way through every phase of the industry: from technical specialist to agency director and strategic consultant. This experience allows me to offer what very few can: a calm, seasoned, and deeply analytical perspective on how to grow a solid online business.<\/p>

My professional journey has been marked by the growth of brands that are now benchmarks. Over the years, I have led SEO for startups during their golden expansion, defined strategy for established companies facing highly complex challenges, and managed institutional projects at both local and international levels.<\/p>

Subsequently, after years as a marketing agency director, I realized that companies no longer need "packaged" services, but rather strategic partners who understand their business. My approach combines technical expertise with the leadership skills necessary to significantly improve business results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This is how I work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Real-world experience:<\/strong> 20 years on the front lines have taught me that there are no shortcuts, only data-driven work and technical rigor.<\/p>

Radical transparency:<\/strong> My commitment is to your results. If something isn't going to work, I'll tell you as clearly as I celebrate successes.<\/p>

Business focus:<\/strong> I'm not looking for clicks, I'm looking for customers for your business. My success is measured by your return on investment, not by empty ranking positions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Schedule a free session with me! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sobre m\u00ed \u00a1Hola! Me llamo Paolo Dossena y soy un consultor freelance de marketing digital afincado en Barcelona desde 2005. Llevo casi dos d\u00e9cadas dedic\u00e1ndome al SEO, la anal\u00edtica web y la adquisici\u00f3n digital. Si quieres que te ayude a conseguir m\u00e1s tr\u00e1fico, ventas o leads para tu negocio online, \u00a1cont\u00e1ctame! Aqu\u00ed te cuento un poquito m\u00e1s… Mi carrera en el marketing digital comenz\u00f3 cuando el SEO era a\u00fan un territorio por explorar. Desde 2005, he navegado por todas las fases del sector: desde especialista t\u00e9cnico hasta director de agencia y consultor estrat\u00e9gico. Esta trayectoria me permite ofrecer hoy lo que muy pocos pueden: una visi\u00f3n serena, experimentada y profundamente anal\u00edtica de c\u00f3mo hacer crecer un negocio online de forma s\u00f3lida. Mi viaje profesional est\u00e1 marcado por el crecimiento de marcas que hoy son referentes. A lo largo de estos a\u00f1os he liderado el SEO de startups durante su expansi\u00f3n dorada, definido la estrategia en empresas consolidadas, con retos de alta complejidad, y gestionado proyectos institucionales a nivel local e internacional. Sucesivamente, tras a\u00f1os como director de agencia de marketing, comprend\u00ed que las empresas no necesitan m\u00e1s servicios \u00abpaquetizados\u00bb, sino socios estrat\u00e9gicos que entiendan su negocio. Mi enfoque combina la profundidad t\u00e9cnica con la capacidad de liderazgo necesaria para mover la aguja de los resultados de negocio. As\u00ed es c\u00f3mo trabajo Experiencia real: 20 a\u00f1os en primera l\u00ednea me han ense\u00f1ado que no existen los atajos, solo el trabajo basado en datos y rigor t\u00e9cnico. Transparencia radical: Mi compromiso es con tus resultados. Si algo no va a funcionar, te lo dir\u00e9 con la misma claridad con la que celebro los \u00e9xitos. Enfoque en negocio: No busco clics, busco clientes para tu empresa. Mi \u00e9xito se mide en tu retorno de inversi\u00f3n, no en posiciones de rankings vac\u00edas. \u00a1Agenda una sesi\u00f3n gratuita conmigo! \u00bfHablamos?<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2127","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=2127"}],"version-history":[{"count":118,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2127\/revisions"}],"predecessor-version":[{"id":3812,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2127\/revisions\/3812"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=2127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}