{"id":2091,"date":"2026-03-20T09:35:13","date_gmt":"2026-03-20T09:35:13","guid":{"rendered":"https:\/\/www.paolodossena.com\/paolo-dossena-gm\/?page_id=2091"},"modified":"2026-05-21T10:03:46","modified_gmt":"2026-05-21T08:03:46","slug":"data-analytics","status":"publish","type":"page","link":"https:\/\/www.paolodossena.com\/en\/analitica-web-datos\/","title":{"rendered":"Analytics and data"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2091\" class=\"elementor elementor-2091\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider wpr-jarallax elementor-element elementor-element-783c920 e-con-full wpr-jarallax-yes e-flex e-con e-parent\" data-eae-slider=\"1145\" speed-data=\"1.4\" bg-image=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/MG_6770-Edit-Edit.webp\" bg-image-mobile=\"\" scroll-effect=\"scroll\" data-id=\"783c920\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-30be5af e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"32950\" data-id=\"30be5af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7499e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f7499e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics and data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220c33a elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"220c33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Measure, analyze, and transform data into useful information, improving ROI and optimizing your website and user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5b6f6 elementor-widget elementor-widget-button\" data-id=\"bf5b6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.paolodossena.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4b2be70 e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"6671\" data-id=\"4b2be70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f20e3fc e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"94928\" data-id=\"f20e3fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c60f183 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c60f183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real metrics, smart decisions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42d31e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e42d31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e9138 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f7e9138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Making decisions based on intuition rather than real data is one of the biggest risks for any digital business. Many companies face &quot;data blindness&quot;: they have tools like GA4 implemented, but they don&#039;t trust the accuracy of the information they report or they get lost in vanity metrics that don&#039;t reflect the project&#039;s financial health.\u00a0<\/p><p>The technical complexity of the new privacy regulations and the difficulty of integrating data from different channels (SEO, SEM, CRM) create a paralysis that prevents identifying which channels are truly profitable and where budget is being lost due to a lack of proper attribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-f35e15f e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"13338\" data-id=\"f35e15f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-e3a7863 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"25518\" data-id=\"e3a7863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a9a14 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e8a9a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business-oriented measurement ecosystems \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6f00e elementor-widget elementor-widget-text-editor\" data-id=\"9d6f00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>My focus on analytics and data transforms the chaos of metrics into a strategic asset for your business. As a senior consultant, I don&#039;t just set up tools; I design a comprehensive measurement ecosystem that aligns technical lead generation with your revenue goals.<\/p><p>\u00a0I implement advanced tracking solutions using Google Tag Manager and GA4, ensuring that every critical user interaction is accurately tracked and in compliance with current regulations.<\/p><p>My work culminates in the creation of customized dashboards in Looker Studio, specifically designed so that management can visualize the ROI of each investment in a clear and actionable way.\u00a0<\/p><p>By integrating my 20-year strategic vision, I translate technical data into business insights, allowing you to optimize your budget, improve conversion rate (CRO), and scale your growth with the confidence that only evidence-based decisions can provide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4776e0c e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"45507\" data-id=\"4776e0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42fc45f elementor-widget elementor-widget-image\" data-id=\"42fc45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05167-819x1024.webp\" class=\"attachment-large size-large wp-image-2639\" alt=\"\" srcset=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05167-819x1024.webp 819w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05167-240x300.webp 240w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05167-768x960.webp 768w, https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/FOO05167.webp 864w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-ffeae0a e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"15585\" data-id=\"ffeae0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e6f18 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"38e6f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why entrust me with the intelligence of your data? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426ea98 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"426ea98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Senior business vision:\u00a0<\/b>I&#039;m not just a technical implementer; I&#039;m a strategist who understands that data is only valuable if it helps increase your revenue.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>20 years of analytical judgment:\u00a0<\/b>I have managed analytics in demanding environments, where data accuracy was critical to the survival of the business model.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Elimination of vanity metrics:\u00a0<\/b>Filter out the noise so you can focus exclusively on the indicators that move the needle on your profitability (ROI, CPA, ROAS).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Technical independence:\u00a0<\/b>You retain full ownership of your GTM containers and Analytics accounts; my job is to make them work for you as a competitive advantage.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Multi-language approach:\u00a0<\/b>Expert in setting up the tracking of complex international projects, ensuring consistent measurement across all your markets.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Integrated artificial intelligence:\u00a0<\/b>Although it is not always necessary, I can incorporate different AI models (LLMs) into data analysis to automate and streamline processes, improve efficiency, and drive growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-2867dfe e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"91760\" data-id=\"2867dfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6771d13 image-position-column elementor-widget elementor-widget-eae-timeline\" data-id=\"6771d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eae-timeline.skin1\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section data-layout=\"center\" data-top-offset=\"200\" class=\"eae-layout-center eae-timeline eae-timeline-alternate-no eae-tl-center eae-tl-res-style-mobile eae-tl-res-layout-left\">\n\t\t\t<div class=\"eae-timline-progress-bar\">\n\t\t\t\t<div class='eae-pb-inner-line'><\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"12c5c2a\" class=\"eae-timeline-item elementor-repeater-item-12c5c2a custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"12c5c2a\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Audit and measurement plan<\/h3><div class=\"eae-tl-content-innner\"><p>I analyze your current setup to detect tracking errors and define a customized measurement plan based on your business KPIs. We establish which events and conversions are critical for monitoring true profitability, ensuring the database is complete and fully reliable from day one.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"69f1699\" class=\"eae-timeline-item elementor-repeater-item-69f1699 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"69f1699\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Technical implementation and tracking<\/h3><div class=\"eae-tl-content-innner\"><p>I handle advanced Google Tag Manager and GA4 setup, integrating e-commerce tracking, forms, and custom events. I ensure data flow complies with current privacy policies, creating a robust technical infrastructure that seamlessly connects all your digital touchpoints.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"b43ed7b\" class=\"eae-timeline-item elementor-repeater-item-b43ed7b custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"b43ed7b\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Visualization in strategic dashboards:<\/h3><div class=\"eae-tl-content-innner\"><p>I design automated dashboards in Looker Studio that transform complex metrics into intuitive charts for informed decision-making. These reports are structured so that you can see, at a glance, the performance of your channels, your cost per acquisition, and the financial health of your campaigns.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div id=\"3baf810\" class=\"eae-timeline-item elementor-repeater-item-3baf810 custom-image-style-no image-position-\">\n\n\t\t\t\t<div class=\"eae-tl-item-meta-wrapper\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"eae-tl-icon-wrapper\" id=\"3baf810\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-icon eae-icon-item_icon eae-icon-view-stacked eae-icon-shape-circle eae-icon-type-icon\">\n\t\t\t\t\t<div class=\"eae-icon-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fa-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"eae-tl-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"eae-width-100 eae-tl-content\">\n\t\t\t\t\t\t\t\t<div class=\"eae-content-inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"eae-tl-item-meta-wrapper-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3 class=\"eae-tl-item-title\">Analysis of insights and recommendations: <\/h3><div class=\"eae-tl-content-innner\"><p>I don&#039;t just deliver data; I provide a monthly strategic analysis of the results to identify areas for improvement and opportunities for scaling. I translate user behavior into tactical recommendations for your SEO, SEM, and Product teams, closing the loop between measurement and business profitability.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/section>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-d406108 e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"6358\" data-id=\"d406108\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414b48f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"414b48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer reviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7215d1f elementor-arrows-yes elementor-pagination-type-bullets elementor-review--has-separator elementor--star-style-star_fontawesome elementor-widget elementor-widget-reviews\" data-id=\"7215d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"reviews.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-669173f\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/cropped-logo-circular-azulpastel.png\" alt=\"Mandala Creative Studio\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mandala Creative Studio<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe are very satisfied with Paolo Dossena&#039;s SEO optimization work for our marketing agency, Mandala Creative Studio. His professionalism, efficiency, and in-depth knowledge of web positioning are generating excellent results. Furthermore, his friendly and approachable manner ensures smooth and effective communication. We wholeheartedly recommend his services.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-f3cae21\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Susana-espaicognoos.png\" alt=\"Susana\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Susana<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI&#039;m very happy with the service provided by Paolo. Hiring him as our SEO consultant in Barcelona was the right decision. He&#039;s attentive, efficient, and provides excellent customer service. He finds solutions for all the problems we&#039;ve encountered due to having a rather outdated website. I definitely recommend him.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-9aef1f3\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Elias-.jpg\" alt=\"Elias Ferreres\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Elias Ferreres<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has been our SEO consultant for over a year now, and everything has been fantastic. We&#039;ve seen a huge increase in website traffic and have been growing steadily. Highly recommended.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-17e3b7a\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Ricardo-Perez-Fernandez-de-Castro.png\" alt=\"Ricardo P\u00e9rez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ricardo P\u00e9rez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is incredibly professional, delivering high-quality work that gets results. He&#039;s also quick to respond and always there to help whenever you have a question.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4378d08\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Gonzalo_Molina.jpg\" alt=\"Gonzalo Molina\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Gonzalo Molina<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tProfessional with extensive experience in online marketing consulting, specializing in SEO, PPC and social media.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-08e120f\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Agnese-Miselli.jpg\" alt=\"Agnese Miselli\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Agnese Miselli<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI had the opportunity and good fortune to work with Paolo at two companies (Floraqueen and Leadtech). He is an excellent professional with a wealth of knowledge and a great passion for SEO. He is always up-to-date on the latest developments and readily available to share his expertise and apply it in every way.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-365afed\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Rafa-Ruiz-BBM-Entertainment.png\" alt=\"Rafael Ruiz\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rafael Ruiz<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tOrganized, results-oriented, and creative. These are highly valued qualities for any professional today, but the most valuable, and something Paolo excels at, is emotional intelligence. He knows how to manage a team and make them feel valued, which is reflected in their productivity. On the operational side, his experience and resume speak for themselves: high-quality online marketing.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-34b09fa\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Victor-Fernandez.png\" alt=\"Victor Fernandez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Victor Fernandez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo was great. He has a deep understanding of SEO and SEM techniques and strategies. His professional skills are complemented by his excellent attitude and teamwork abilities.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-d260236\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Dovidena-del-Campo.png\" alt=\"Dovidena del Campo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dovidena del Campo<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo has been a true pleasure: he&#039;s kind, intelligent, and above all, highly professional. His knowledge of organic search engine optimization is extensive, and he has helped me on numerous occasions to optimize my social media presence. Paolo understands the importance of the relationship between SEO and social media, and he has consistently demonstrated this to me with a constructive attitude on every project we&#039;ve collaborated on.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-9789e40\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Davide-Nicolucci-WeareGrowthHack.png\" alt=\"Davide Nicolucci\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Davide Nicolucci<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is highly competent and professional, possessing a wide range of SEO skills and knowledge. I&#039;ve worked with him on various projects to achieve optimal SEO and social media results, learning a great deal in a relatively short time. He&#039;s full of practical advice and insights. Furthermore, he&#039;s very pleasant and easy to work with. Thank you.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-d23bea1\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Victor-Lopez-Odigeo.png\" alt=\"Victor Lopez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Victor Lopez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe shared tasks between the SEO and technical departments. I have to say he was very easy to work with because he had technical knowledge, and when it came to applying SEO techniques, his expertise in certain areas beyond SEO was invaluable to us. Furthermore, many of these SEO techniques were focused on increasing website traffic and, therefore, having a positive impact on conversions.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-224b713\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Cesar-Solaz.png\" alt=\"C\u00e9sar Solaz\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">C\u00e9sar Solaz<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWith his extensive knowledge of online marketing and e-commerce, Paolo&#039;s SEO management for Groupalia has had a considerable impact on the business. It&#039;s not easy to find a professional with his same balance of technical and business expertise.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-7705beb\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/04\/Jesus-Carpintero-Groupalia.png\" alt=\"Jesus Carpintero\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jesus Carpintero<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Paolo is fantastic. Through his collaboration, I discovered a highly experienced individual with a deep understanding of integrating SEO and IT solutions. Paolo is an excellent technical SEO specialist capable of handling even the most demanding projects. He consistently demonstrates solid expertise across multiple areas. If you ever need someone who performs under pressure, delivers flawless results, and consistently performs well, Paolo is your man!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4b92338\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Xavi-Lopez-Puig-Nespresso.png\" alt=\"Xavi L\u00f3pez Puig\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Xavi L\u00f3pez Puig<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has given us the precise and necessary guidance to give Groupalia mobile a real boost with organic positioning, both for our mSite (SEO) and for our apps (ASO - App Store Optimization). He&#039;s always up-to-date on SEO strategies and on top of that, he continuously monitors and evaluates results.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-5221a40\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Martin-Gonzalez-Vasquez-HP.png\" alt=\"Martin Gonzalez Vazquez\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Martin Gonzalez Vazquez<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is a highly professional, goal-oriented individual with excellent communication skills. His in-depth knowledge and expertise in SEO strategies make him a very well-rounded SEO specialist. During our time together at Mecalux, he was proactive, friendly, an excellent colleague, and a great team player.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-4047745\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Michael-Freeman.png\" alt=\"Michael Freeman\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Michael Freeman<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo is an SEO expert with a lot of energy and enthusiasm. He&#039;s up-to-date on the latest trends in the search marketing market and has great ideas on how to build and strengthen any company&#039;s search engine presence.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-15bd74b\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Ricard-Menor.png\" alt=\"Ricard Menor\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ricard Menor<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo perfectly balances technical and content SEO. He stands out for his autonomy, consistency, and proactive approach to difficult challenges. He is trilingual (Italian, Spanish, and English) and an invaluable collaborator. After working together at Budgetplaces, I continue to rely on him for my projects because of his approachability and professionalism.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-940b4a7\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Erik-Gonzalez-Larsson-Leadtech-Group.png\" alt=\"Erik Gonz\u00e1lez Larsson\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Erik Gonz\u00e1lez Larsson<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tPaolo has a highly technical SEO background and a thorough understanding of all aspects of web positioning, both on-page and off-page. He also knows how to focus on what&#039;s truly important, organizing tasks effectively to concentrate on the core business objectives.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-09bedf1\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2019\/03\/Fernando-Constantino-Clever-Ecommerce.png\" alt=\"Fernando Constantino\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Fernando Constantino<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tDuring my time working with Paolo at BudgetPlaces, I saw him as a highly qualified professional who also fostered a positive team environment. In the following years, Paolo&#039;s expertise in SEO made him a professional I would recommend for any online marketing management position, particularly in SEO, for medium-sized or large companies.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-2259619\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Tharien-Pieterse.png\" alt=\"Tharien Pieterse\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Tharien Pieterse<\/span><div class=\"elementor-star-rating\"><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><i class=\"elementor-star-full\">\ue934<\/i><\/div><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tIn just four months working together, Paolo stood out for his innovation, teamwork, and passion for SEO. His approach goes beyond the technical aspects: he seamlessly integrates SEO with content, social media, and affiliate marketing. He&#039;s the ideal specialist if you&#039;re looking for someone who can collaborate closely with other marketing and creative departments.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-facfc29\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Blanca-Draper-Mallen.png\" alt=\"Blanca Draper Mallen\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Blanca Draper Mallen<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tIt has been a pleasure working with and learning from Paolo. He is an excellent SEO professional and has perfectly demonstrated this by making Groupalia a more optimized e-commerce site through the creation of strategic content tailored to each of Groupalia&#039;s pages, with the goal of generating more traffic on both web and mobile devices. Throughout our collaboration, he has helped me to best implement SEO in my designs, making them much more usable and flexible, and thus achieving a significantly higher conversion rate.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial elementor-repeater-item-1ec1ca8\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__header\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Jac-Van-Ommen.png\" alt=\"Jac Van Ommen\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jac Van Ommen<\/span><\/cite>\t\t\t\t\t<div class=\"elementor-testimonial__icon elementor-icon elementor-icon-\" aria-label=\"Read More\" data-no-translation-aria-label=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tAlthough Paolo only worked as SEO manager for a short time, we greatly appreciate his contributions to our company. He is highly skilled in SEO and leading a team of consultants, and he was very adept at managing client expectations. In addition to his professional abilities, he is a warm, humorous, and creative person. It was Paolo&#039;s own decision to take the next step in his career. We wish him all the best!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-5ef04eb e-flex e-con-boxed wpr-jarallax-no e-con e-parent\" data-eae-slider=\"73320\" data-id=\"5ef04eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-30deac3 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"70949\" data-id=\"30deac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f323696 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f323696\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40661 elementor-widget elementor-widget-n-accordion\" data-id=\"fa40661\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2620\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Is it mandatory to migrate to GA4 or use server tools?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-9699442 e-flex e-con-boxed wpr-jarallax-no e-con e-child\" data-eae-slider=\"8562\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" data-id=\"9699442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da4a18 elementor-widget elementor-widget-text-editor\" data-id=\"5da4a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GA4 is Google&#039;s current standard, and its correct configuration is vital to avoid losing historical data. Depending on your traffic volume and privacy requirements, we will assess whether a server-side implementation is necessary to improve the accuracy of your data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2621\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2621\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can I integrate data from my CRM or my Meta and LinkedIn campaigns? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-49500b0 e-flex e-con-boxed wpr-jarallax-no e-con e-child\" data-eae-slider=\"73370\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2621\" data-id=\"49500b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a28dc elementor-widget elementor-widget-text-editor\" data-id=\"88a28dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes. My goal is for you to have a 360-degree view of your business. We can connect external data sources to your dashboards so you can see the entire funnel, from the first click to the final sale recorded in your internal system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2622\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2622\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What about user privacy (GDPR\/Consent Mode)? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-3bd4720 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"74771\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2622\" data-id=\"3bd4720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92f82d4 elementor-widget elementor-widget-text-editor\" data-id=\"92f82d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Modern analytics must be ethical and legal. I configure Google&#039;s Consent Mode and ensure that tracking is only activated with user consent, protecting your company from potential legal penalties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2623\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2623\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do I have to log into Google Analytics every day to see my results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-e794c45 e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"69369\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2623\" data-id=\"e794c45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911fbd8 elementor-widget elementor-widget-text-editor\" data-id=\"911fbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#039;s not necessary. I design the dashboards in Looker Studio so you can receive or view key information in a summarized and visual way. The goal is for you to save time and focus on decisions, not on data extraction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2624\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2624\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you offer this service for international markets? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-81406bd e-con-full e-flex wpr-jarallax-no e-con e-child\" data-eae-slider=\"28327\" role=\"region\" aria-labelledby=\"e-n-accordion-item-2624\" data-id=\"81406bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b2277 elementor-widget elementor-widget-text-editor\" data-id=\"36b2277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Absolutely. I have experience setting up measurement ecosystems for projects with a presence in Spain, Italy, and English-speaking markets, adapting the currency and KPIs to the specific characteristics of each region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider wpr-jarallax elementor-element elementor-element-bdd631b wpr-jarallax-yes e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"57157\" speed-data=\"1.4\" bg-image=\"https:\/\/www.paolodossena.com\/wp-content\/uploads\/2026\/05\/Sin-titulo-148-x-80-mm-2.webp\" bg-image-mobile=\"\" scroll-effect=\"scroll\" data-id=\"bdd631b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7a5dd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a7a5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start making decisions based on real data.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1bd0f elementor-widget elementor-widget-button\" data-id=\"4c1bd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.paolodossena.com\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Anal\u00edtica y datos Mide, analiza y transforma los datos en informaci\u00f3n \u00fatil, mejorando el ROI y optimizando tu sitio web y la experiencia del usuario. \u00bfHablamos? M\u00e9tricas reales, decisiones inteligentes Tomar decisiones basadas en intuiciones en lugar de datos reales es uno de los riesgos m\u00e1s altos para cualquier negocio digital. Muchas empresas se enfrentan a una \u00abceguera de datos\u00bb: tienen implementadas herramientas como GA4, pero no conf\u00edan en la veracidad de la informaci\u00f3n que reportan o se pierden en m\u00e9tricas de vanidad que no reflejan la salud financiera del proyecto.\u00a0 La complejidad t\u00e9cnica de las nuevas normativas de privacidad y la dificultad para integrar datos de distintos canales (SEO, SEM, CRM) generan una par\u00e1lisis que impide identificar qu\u00e9 canales son realmente rentables y d\u00f3nde se est\u00e1 perdiendo presupuesto por falta de una atribuci\u00f3n correcta. Ecosistemas de medici\u00f3n orientados a negocio Mi enfoque en Anal\u00edtica y datos transforma el caos de m\u00e9tricas en un activo estrat\u00e9gico para tu empresa. Como consultor senior, no solo configuro herramientas; dise\u00f1o un ecosistema de medici\u00f3n integral que alinea la captaci\u00f3n t\u00e9cnica con tus objetivos de facturaci\u00f3n. \u00a0Implemento soluciones avanzadas de seguimiento mediante Google Tag Manager y GA4, asegurando que cada interacci\u00f3n cr\u00edtica del usuario sea rastreada con precisi\u00f3n y bajo el cumplimiento normativo actual. Mi labor culmina en la creaci\u00f3n de cuadros de mando (dashboards) personalizados en Looker Studio, dise\u00f1ados espec\u00edficamente para que la direcci\u00f3n pueda visualizar el ROI de cada inversi\u00f3n de forma clara y accionable.\u00a0 Al integrar mi visi\u00f3n estrat\u00e9gica de 20 a\u00f1os, traduzco los datos t\u00e9cnicos en \u00abinsights\u00bb de negocio, permiti\u00e9ndote optimizar tu presupuesto, mejorar la tasa de conversi\u00f3n (CRO) y escalar tu crecimiento con la seguridad que solo ofrecen las decisiones basadas en evidencias objetivas \u00bfPor qu\u00e9 confiarme la inteligencia de tus datos? Visi\u00f3n senior de negocio: No soy un simple implementador t\u00e9cnico; soy un estratega que entiende que el dato solo vale si ayuda a aumentar tu facturaci\u00f3n 20 a\u00f1os de criterio anal\u00edtico: He gestionado la anal\u00edtica en entornos de alta exigencia, donde la precisi\u00f3n del dato era cr\u00edtica para la supervivencia del modelo de negocio. Eliminaci\u00f3n de m\u00e9tricas de vanidad: Filtro el ruido para que te centres exclusivamente en los indicadores que mueven la aguja de tu rentabilidad (ROI, CPA, ROAS). Independencia t\u00e9cnica: Mantienes la propiedad total de tus contenedores de GTM y cuentas de Analytics; mi labor es hacer que funcionen para ti como una ventaja competitiva. Enfoque multi-idioma: Experto en configurar el seguimiento de proyectos internacionales complejos, garantizando una medici\u00f3n coherente en todos tus mercados. Inteligencia artificial integrada: Aunque no siempre sea necesario, puedo incorporar distintos modelos de IA (LLMs) en el an\u00e1lisis de datos, para automatizar y agilizar procesos, mejorar eficiencia e impulsar el crecimiento. Auditor\u00eda y plan de medici\u00f3n Analizo tu configuraci\u00f3n actual para detectar errores de rastreo y defino un plan de medici\u00f3n personalizado seg\u00fan tus KPIs de negocio. Establecemos qu\u00e9 eventos y conversiones son cr\u00edticos para monitorizar la rentabilidad real, asegurando que la base de datos sea \u00edntegra y totalmente confiable desde el primer d\u00eda. Implementaci\u00f3n t\u00e9cnica y tracking Ejecuto la configuraci\u00f3n avanzada de Google Tag Manager y GA4, integrando el seguimiento de comercio electr\u00f3nico, formularios y eventos personalizados. Me aseguro de que el flujo de datos cumpla con las pol\u00edticas de privacidad vigentes, creando una infraestructura t\u00e9cnica robusta que conecte correctamente todos tus puntos de contacto digitales. Visualizaci\u00f3n en dashboards estrat\u00e9gicos: Dise\u00f1o cuadros de mando automatizados en Looker Studio que transforman las m\u00e9tricas complejas en gr\u00e1ficos intuitivos para la toma de decisiones. Estos informes est\u00e1n estructurados para que, de un solo vistazo, puedas conocer el rendimiento de tus canales, el coste por adquisici\u00f3n y la salud financiera de tus campa\u00f1as. An\u00e1lisis de insights y recomendaciones: No solo entrego datos; realizo una interpretaci\u00f3n estrat\u00e9gica mensual de los resultados para identificar \u00e1reas de mejora y oportunidades de escala. Traduzco el comportamiento del usuario en recomendaciones t\u00e1cticas para tus equipos de SEO, SEM y Producto, cerrando el ciclo entre la medici\u00f3n y la rentabilidad del negocio. Rese\u00f1as de mis clientes Mandala Creative Studio&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Estamos muy satisfechos con el trabajo de Paolo Dossena en la optimizaci\u00f3n SEO de nuestra agencia de marketing Mandala Creative Studio. Su profesionalidad, eficacia y profundo conocimiento en posicionamiento web estan generando excelentes resultados. Adem\u00e1s, su trato cercano y amable hace que la comunicaci\u00f3n sea siempre fluida y efectiva. Recomendamos sus servicios sin duda. Susana&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Muy contenta con el servicio ofrecido por Paolo. Ha sido un acierto contratar sus servicios como consultor SEO en Barcelona. Atento, eficaz, trato al cliente excelente. Busca soluciones para todos los problemas que nos han ido surgiendo a causa de tener una web ya bastante antigua. Sin duda, lo recomiendo. Elias Ferreres&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Paolo lleva siendo nuestro consultor SEO desde hace mas de un a\u00f1o y todo super bien, hemos incrementado el tr\u00e1fico a la web una locura y hemos ido creciendo paulatinamente. 100% recomendable. Ricardo P\u00e9rez&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Paolo es s\u00faper profesional, hace un trabajo de alta calidad que aporta resultados. Adem\u00e1s, es r\u00e1pido en dar respuestas y siempre que tienes una consulta est\u00e1 ah\u00ed para echarte un cable. Gonzalo Molina&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Profesional con amplia experiencia en consultor\u00eda de marketing online, especialista en SEO, PPC y social media. Agnese Miselli&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Tuve la oportunidad y suerte de trabajar con Paolo en dos empresas (Floraqueen y Leadtech). Es un profesional excelente con much\u00edsimo conocimiento y que transmite mucha pasi\u00f3n hacia el SEO, siempre informado sobre las nuevas actualizaciones y disponible para compartir su conocimiento y aplicarlo a 360 grados. Rafael Ruiz&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Organizado, orientado a resultados y creativo. Estas son cualidades muy importantes en cualquier profesional hoy en d\u00eda, pero la m\u00e1s valiosa, y algo en lo que Paolo es muy bueno, es la inteligencia emocional. Sabe c\u00f3mo gestionar un equipo y hacer que se sienta valorado, lo que se refleja en su productividad. En el aspecto operativo su experiencia y su curr\u00edculum hablan por s\u00ed solos: marketing online de alta calidad. V\u00edctor Fern\u00e1ndez&#xE934;&#xE934;&#xE934;&#xE934;&#xE934; Trabajar con Paolo fue genial. Tiene un gran conocimiento de las t\u00e9cnicas y estrategias de SEO y<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2091","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":156,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2091\/revisions"}],"predecessor-version":[{"id":3761,"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/pages\/2091\/revisions\/3761"}],"wp:attachment":[{"href":"https:\/\/www.paolodossena.com\/en\/wp-json\/wp\/v2\/media?parent=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}